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In this episode of Swell Social Hour, Serena Waller (The Dande Agency) and Becca Mai (Wed2You) delve into the intricacies of buyer types within the wedding industry.

They discuss the evolving landscape of buyer behavior, particularly in light of generational shifts and technological advancements.

Becca shares her journey in the wedding industry, emphasizing the importance of understanding different buyer types—executors, dreamers, analyzers, and relators—and how these types influence purchasing decisions.

The conversation highlights the need for wedding professionals to adapt their sales strategies to cater to these diverse buyer types, ensuring a personalized and authentic client experience.

The episode concludes with insights on the significance of human connection in sales and the importance of transparency in the wedding industry.

About Becca:

A WV native who transplanted to the DC area shortly after launching a career in hospitality, she has been in the wedding industry for over 10+ years specializing in planning for LBGTQ+, multicultural, and fusion weddings + events.

While the majority of her career has been geared towards wedding operations, she has spent a lengthy portion building out platforms, training programs, and more, She now helps businesses implement standard operating procedures into their business to streamline, automate, and organize through mentorship and implementation of tools to take wedding businesses to new heights.

Connect with Becca on IG, Website and email at hello@wed2you.co

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

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In this episode, we're talking all about how to pick the right networking for you and how to make the most of your networking time. We're also touching on building community and expanding your reach beyond your local market.

Emerge Website

Follow on Instagram: @emergeeventcollective @sarahroshanphoto

Sarah's Bio: Sarah Roshan is a luxury wedding photographer, entrepreneur, and founder of the Emerge Event Collective—a national community for luxury wedding and event professionals built on authenticity, connection, and shared success. With almost two decades of experience navigating the evolving landscape of creative entrepreneurship, Sarah is passionate about helping others harness the power of their network, adapt to economic shifts with clarity, and build sustainable businesses that support a meaningful life. She speaks candidly about the messy, magical balance of work and life—and how strong relationships are the key to thriving in both.

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

Send us a text

This week we're exploring neurodivergence in creative entrepreneurship, as well as sharing some hot takes on the Intersection of luxury and experience in weddings with photographer, Molly NcCauley, Luxury wedding Photographer and founder of Make Pretty Workshops!

Where you can find Molly:

Instagram: @makeprettyworkshop @mollymccauley_photo

Website: Make Pretty + Molly McCauley

Email: hello@makeprettyworkshop.com

About Molly: Molly McCauley is the creative force behind Make Pretty, the luxury photography workshops and OVERHAUL, an intensive designed to transform photographers' portfolios and online presence through strategic brand alignment, meticulous curation, and customized website implementation. With a background rooted in both design, editorials, and fashion, Molly helps photographers build portfolios that attract dream clients—no compromise, no apologies. Over the past 17 years in the weddings industry, her work has graced the pages of top-tier publications including American VOGUE and Martha Stewart Weddings, and her workshops are known for their detailed styling, fashion-forward shoots, and a no-fluff approach to business mentorship. Molly’s the go-to for building a brand that feels rich, irresistible, and unstoppable.

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads