Could investing in brain health be one of the most important investments corporates and society make this century?

In this episode, Linda Jarnhamn sits down with Pawel Świeboda Founder, NeuroCentury; Co-Founder, Brain Capital Alliance; Senior Fellow at European Policy Centre and Centre for Future Generations and Co-Director, Brussels Economic Security Forum.

They discuss how neuroscience is entering a new era as brain health becomes increasingly central to both individual wellbeing and economic prosperity.

This episode explores the growing brain economy, the link between brain health and performance and the urgent need to address rising dementia rates alongside increasing mental health challenges among younger generations.

Key discussion points:

• Brain health as a critical driver of human performance, productivity, and economic growth.
• That cross-sector collaboration and emerging neuro-technologies will be essential to tackling future brain health challenges.
• The factors shaping the Brain Health movement in the next five years

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How can we design workplaces that stay both technologically advanced and human-centered?

In this episode, Linda Jarnhamn sits down with Lena Abrahamsson, Professor in Human Work Science, Luleå University of Technology.

They discuss how workplace and production systems should be designed around people, not just technology. Lena explains that when automation improves physical safety, it can create new risks such as isolation and boredom, which in turn may cause apathy and accidents.

The conversation emphasises that human interaction, social connection, and maintaining engagement are essential parts of a safe and effective work environment.

Key Topics Discussed

1. Human-centered design is essential in socio-technical production systems.
2. Automation may reduce physical risks while increasing cognitive and social risks.
3. Isolation, boredom, and cognitive overload are significant workplace safety concerns.

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What’s holding leaders back from embracing brain health at work?

In this episode, Linda Jarnhamn sits down with Patricia Earhart Lewis for a role-reversal conversation exploring a major shift, from traditional people and sustainability frameworks to a sharper focus on brain capital and brain health.

While awareness is growing, Linda highlights a critical tension: leaders are both fascinated by and fearful of change. Many recognise the need for new ways of working, yet struggle to move away from deeply embedded habits.

From challenging outdated norms to translating neuroscience into practical interventions, this episode explores the real barriers and opportunities facing organisations today.

Key Topics Discussed

1. The awareness – action gap: Why leaders understand brain health matters, but hesitate to implement meaningful change
2. Fundamental workplace redesign: Moving from extrinsic motivation and outdated work patterns to intrinsic, brain-aligned performance models
3. From science to practice: Challenges and opportunities in translating neuroscience research into real-world organisational interventions

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