Latrice Prater is an ADHD Business Architect for Women of Color and the creator of The ADHD Business Architect Model.

She helps ADHD founders build identity-aligned, energy-led, and intentionally designed businesses that honor how they think. lead. and operate.

Through a seven-phase methodology that blends identity discovery, clarity extraction, energy mapping, structural alignment, leadership calibration, visibility alignment, and sustainable integration.

Latrice guides founders into businesses that finally fit their brains, not fight against it. As the CEO and founder of The Digital Solutions Team (DST).

Latrice leads a strategic operations agency that brings her architecture to life. She provides the clarity and direction while DST builds the systems, structure, and operational backbone that support long-term growth.

With a background that spans education, military service, systems strategy, and lived ADHD experience.

Latrice brings a rare combination of operational intelligence. emotional awareness and identity-focused strategy.

Her work allows founders to move from overwhelm to aligned leadership and from performing to intentionally designed success. Latrice is known for her ability to see the truth beneath the noise, articulate the root issue with precision, and architect pathways that help ADHD founders operate in their natural genius.

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Tenille is a skincare coach, founder, and the skincare bestie you didn’t know you needed. She launched It’s Tenille in 2024, creating personalised skincare programs that help clients cut through the noise and feel confident in their skin – all while learning how to run (and grow) a business in real time.

Rather than waiting until she had it all figured out, Tenille grabbed business growth by the horns. She’s embraced testing, trying new things, and learning from what doesn’t work, proving that you don’t need years of experience to start – just the willingness to back yourself and take the leap.

If you’re a start-up business owner feeling scared to take risks or waiting for the “perfect” moment, this is an episode you’ll want to listen to.

Alexis Guttridge built her first business from scratch: an acclaimed, high-end U.S. restaurant recognised by GQ Magazine and International Food & Wine.

It was the kind of place people talked about, and the kind of business that demanded everything from the woman running it.

By her thirties, the success looked incredible from the outside. Inside, Alexis was burnt out in a way she couldn’t outwork, outperform, or numb anymore.

Alcohol wasn’t fixing it. Sex wasn’t fixing it. Hustle definitely wasn’t fixing it. She needed a different way to live, so she made the hardest call a founder can make. She sold the business that built her… so she could rebuild herself.

After moving to Australia and starting again, Alexis created a business that matched her values instead of consuming them.

Today, she helps female founders grow into their next chapter with the clarity, strategy, and confidence to build businesses they can rely on, without losing themselves in the process. Her work blends grounded business skill with the emotional honesty women rarely get permission to lead with.

She’s direct. She’s lived the consequences of ignoring her own needs. And she’s known for helping her clients charge properly, create layered revenue, and build businesses that feel like theirs, not something they’ve been told to squeeze into. If you're ready for the chapter, you keep saying you'll start “one day,” Alexis is the mentor who helps you actually step into it. Let’s do the damn thing.

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