Couverture de Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

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 Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • The Fastest Way to Grow Subscriptions Isn’t Retention (Here’s Why)

      The Fastest Way to Grow Subscriptions Isn’t Retention (Here’s Why)
      Jan 27 2026
      In this episode of Subscription Prescription, I break down a question that comes up constantly when auditing subscription brands. Most teams instinctively focus on retention, trying to squeeze incremental gains out of month-to-month renewal rates. But what if the biggest lever is actually before the first order ever happens?

      Using a simple, real-world math example, I walk through:
      • Why cutting churn in half is often harder than it sounds
      • How small improvements to conversion rate and subscription opt-in can drive the same growth as major retention overhauls
      • The tradeoffs between retention optimization and offer testing
      • Why acquisition and retention cannot be treated as separate strategies in subscriptions
      • How things like default subscribe-and-save, bulk subscriptions, and offer positioning can make retention easier downstream
      If you’re trying to grow subscription LTV, improve renewal rates, or decide where to invest your time this year, this episode will help you think about subscriptions more holistically.

      For visuals and the full math breakdown, check out the newsletter or watch the episode on YouTube. New episodes drop every Tuesday. Subscribe to stay notified.

      Subscribe to our weekly newsletter: https://thesubscriptiondoc.com
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      9 min
    • How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)

      How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)
      Jan 20 2026
      In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators.

      We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.

      Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product.

      What we cover:
      • Why subscription brands lose critical history during migrations — and how to prevent it
      • How Wellbell drives subscription adoption without forcing subscription-only
      • The onboarding + education playbook to reduce “it’s not working” cancellations
      • Using post-purchase + support data to find holes in the customer journey
      • How to think about cohort performance: offers, billing cycles, variants, and seasonality
      • A simple “crash course” on subscription analytics (what to look at first)
      For more insights like these, subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com

      Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/

      Learn more about HAM: https://goham.io
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      46 min
    • How to Use Discounts, Gifts, and Promotions Without Killing Your LTV

      How to Use Discounts, Gifts, and Promotions Without Killing Your LTV
      Jan 13 2026
      In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:
      • When discounts work—and when they actually hurt your LTV
      • How to use gifts to drive value without overspending
      • Smarter ways to run promotions that don't trigger churn
      Whether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.com
      Connect with me on LinkedIn: https://www.linkedin.com/in/matthewholman
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      16 min
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