In this episode of Strings to Your Bow, Chloe sits down with Lynda Merryweather to explore the experiences that shaped her approach to business, leadership and life.
From working on a horse yard to leading teams in global travel, Lynda shares how problem-solving, curiosity and a genuine interest in people have been the foundations of her career. She talks about the power of asking questions, the importance of authenticity in a world driven by AI, and why kindness and values should never be compromised, even in business.
Lynda is candid about the pressure founders feel to throw money at growth, and why building a realistic plan around the time, resource and finance you actually have will get you further. She also talks about the value of simply putting your hand up and asking for help, something she says is one of the most underused tools in business.
This is a thoughtful, honest conversation about growth, reflection and doing things your way.
In This Episode
● Lynda's career path, from working on a horse yard to 16 years at Thomas Cook to founding Two Crows
● How Lynda's dad influenced her view of business
● Why curiosity and asking questions drive success
● Lessons from working with horses, and real-life problem solving on a tight budget
● Why throwing money at problems doesn't actually fix them
● The importance of asking for help, and why so many people are afraid to
● Authenticity, empathy and being yourself in business
● Why kindness is an undervalued leadership skill
● Generational shifts in workplace culture, and challenging the status quo
● Practical advice for entrepreneurs navigating growth
Key Takeaways
● You don't need to follow someone else's blueprint. Stay true to your values, focus on what matters, and build your business in a way that works for you.
● Solve problems with the resources you actually have, rather than assuming more money automatically fixes things.
● Asking for help isn't a weakness, it's one of the fastest ways to move forward.
● Authenticity and empathy are what set you apart in a world where AI can increasingly do the rest.
● Kindness is an undervalued leadership skill. You can be successful without needing to bulldoze people.
● Understanding the "why" behind a decision matters more than following convention for its own sake.
● Not everyone will like you, and that's fine. Trust your gut about who, and what, feels right.
Memorable Quotes
“I don't see problems, I see challenges, and I get a real buzz from overcoming them.”
“You learn very quickly to fix the problem with the resource you've got.”
“There's so much pressure on founders and business owners to throw money at growth. Let's be realistic about the time, resource and finance you actually have available, and build an actionable plan around that.”
“I'm a great believer in putting my hand up and saying, I need some help with this.”
“In a world of AI, authenticity and empathy are what separate us from the machines.”
“I know who I am, I know what I'm good at, I know where I add value.”
“Be honest, be kind, and keep it simple.”
“I've never wanted to do something just because that's the way it's always been done.”
“Barriers are there so that you can find a way around them, over them, or blast a hole through the middle.”
“Not everyone is going to like you or want to work with you, and that is okay.”
“If something doesn't feel right, trust your gut. It probably isn't.”
Call to Action
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Thanks for tuning in—I’ll see you next time for another inspiring conversation. Until then, keep discovering your strengths and adding new strings to your bow!
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