Day 30, on International Podcast Day. There was a stumble in the middle, but what's a podcast without a couple of stumbles? I cooked this series up seven days into September, and it made me think hard about my podcast journey. Here I run back through the lessons: start sloppy, know and serve your audience, learn from others the way I learned from ShopTalk Show, don't forget your mission statement, and remember that gear isn't the barrier anymore. I'm recording this in a Portsmouth hotel room with a Hollyland Lark L2. Above everything else, podcasting is about authenticity. From October 1 to 7 I'll do a behind-the-scenes series on how this went, including the final numbers.

Resources & Links

• Mentioned: ShopTalk Show, Hollyland Lark L2
• Creator Camp in Portsmouth, NH
• Join my newsletter for solo business owners: streamlined.fm/join
• Podcast hosting by RSS.com (affiliate link): rss.com

Disclosure: this episode description was generated with AI.

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Most podcast ad money goes to the biggest shows, and the big companies that bought networks aren't seeing the returns they wanted. So I think podcasting goes the way blogs and YouTube did: go niche and serve a specific audience, because a thousand super fans beat a million followers. If you niche down, you'll have a smaller show, and that's okay. I'm not saying a small show is better than a big one, but it's better than the pursuit of a big one, which for most of us isn't worth the effort. Stay small, help the people you help best, and make money through dynamic ads, your own products and services, or a sponsor who fits your audience really well.

Resources & Links

• My main podcast, The Streamlined Solopreneur: streamlined.fm
• Join my newsletter for solo business owners: streamlined.fm/join
• Podcast hosting by RSS.com (affiliate link): rss.com

Disclosure: this episode description was generated with AI.

Have feedback? Send a voice note to the show!

YouTube is going to keep being a big part of podcasting, and a lot of what Spotify, Apple Podcasts, and the hosts have changed recently is a response to it. The most interesting part for me is discoverability. Other platforms are only dabbling in algorithmic recommendations, while YouTube is very good at serving up something it thinks you'll like, and we've never had that in podcasting. With YouTube now letting channels classify content as a show, I think podcasting becomes its own pillar of their strategy, and a real boon for podcasters who are struggling to get found.

Resources & Links

• My main podcast, The Streamlined Solopreneur: streamlined.fm
• Join my newsletter for solo business owners: streamlined.fm/join
• Podcast hosting by RSS.com (affiliate link): rss.com

Disclosure: this episode description was generated with AI.

Have feedback? Send a voice note to the show!