Are you a coach, hypnotist, or wellness practitioner who knows you need to market yourself but feels stuck when it comes to actually doing it? In this episode of Strategy Cafe, Chris Thompson and Timothy September break down what AI is changing in our industry, what will always stay the same, and why your imperfections might be your greatest marketing asset in 2026.In this episode, we discuss:- What AI is changing for coaches and hypnotists versus what will always require the human touch- Why authenticity and imperfection are now competitive advantages in the age of AI-generated content- How to overcome the fear of being on camera and why messing up actually builds trust- Practical tips for taking better photos and videos using just your phone- How to use AI tools like Grok to enhance your photos without losing authenticity- Problem statements and how to use AI to brainstorm messaging that resonates with your audience- The customer journey and why content should sell the next step, not the final purchase- The 7-11-4 framework for touchpoints needed to convert strangers into clientsCHAPTERS:00:00:00 Welcome to Strategy Cafe Episode 300:02:01 Introducing the AI conversation00:04:07 Early AI chatbot experiments and lessons learned00:06:06 AI as a requirement for business, like email00:07:05 How AI levels the playing field for websites and design00:09:17 Using AI as an agentic assistant, not just a tool00:10:08 Creating an infographic with AI from conversation notes00:11:12 What stays the same: trust, connection, transformation, authenticity00:18:30 The winning problem statement from ad testing00:21:10 Overcoming social media fears and being on camera00:24:06 Why imperfection beats AI perfection for building trust00:28:15 Using AI to improve photos while staying authentic00:33:06 Practical tips for better photos and videos00:37:05 Balancing AI use with authentic content00:42:12 When to use AI versus human connection00:49:43 Using AI as a starting point, not a replacement00:51:48 Selfie stick tips and camera positioning advice00:53:04 Practice makes progress on camera00:56:37 How to prompt AI for problem statements in your niche01:00:37 Do the human research first, then use AI to refine01:05:45 What content works best for attracting clients01:08:19 Social media sells the next step, not the final purchase01:09:25 Multiple touchpoints needed to build trust01:12:08 The 7-11-4 framework for customer conversion01:15:28 Hot seat: reviewing a positioning statement01:19:08 The 4-day challenge model for lead generation01:24:17 Participant wins and quarterly goals01:27:35 Closing remarks and next stepsRESOURCES MENTIONED:- Grok AI for photo enhancement- HeyGen for AI avatars (mentioned as example of what to avoid for authenticity)- Ryan Deiss / Digital Marketer - Leads on Demand course- Eugene Schwartz awareness levels framework- Frank Kern (information to intuition shift)- The 7-11-4 touchpoint frameworkJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.comThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

Strategy Cafe Episode 2 - Where Should You Spend Your Time to Grow Your Business?In this session of Strategy Cafe, Chris Thompson and Timothy September dive deep into one of the most critical questions for entrepreneurs: Are you spending your time on the right tasks?Whether you're brand new to business or have been running one for years, this conversation will help you identify high-value activities that actually move the needle versus low-value busywork that keeps you stuck.CHAPTERS:00:00:00 Welcome to Strategy Cafe00:01:53 Where are you spending time in your business?00:03:04 The $5/hour vs $5,000/hour task framework00:06:02 The 4-Hour Workweek paradigm shift00:08:35 Selling recordings - entry offer vs core offer00:12:55 When are you ready for paid traffic?00:16:36 The Customer Value Journey explained00:21:10 Converting casual conversations into clients00:25:30 Using double binds for better follow-ups00:29:14 QR code keychain idea for lead capture00:31:35 Eugene Schwartz's levels of awareness00:35:13 Branding your offer with a unique name00:37:17 Packaging your methodology into a book00:45:21 Using QR codes in books to build your list00:49:19 Building an email follow-up sequence00:51:26 Lead magnets vs tripwires - don't sell homework00:54:21 Free resource - pykthos.com/getleads00:58:57 What is the Pykthos Mastermind?01:04:27 Using AI to build websites fast01:07:02 Why shorter videos perform better01:11:23 Social media video tips - mise en place method01:19:28 AI website builder demo in Pykthos01:33:02 Brain Software self-hypnosis resource01:33:47 Wrap up and next stepsIn this episode, we discuss:- The difference between $5/hour tasks and $5,000/hour tasks (inspired by Perry Marshall's 80/20 Sales and Marketing)- The Customer Value Journey - how to turn strangers into customers- How to leverage AI to delegate low-value work- Why human conversations are what actually sell- Real challenges from our community - attracting clients, building funnels, social media struggles- When you're ready for paid traffic vs organic- How to name and brand your offer for maximum impact- Lead magnets and tripwires - what works and what doesn't- Social media video tips for better engagement- Live demo of AI-powered website buildingFeatured in this session:Chris Thompson - Co-founder of Pykthos Timothy September - Co-founder of PykthosResources Mentioned:- Pykthos Mastermind - pykthos.com- Free Lead Magnet Training - pykthos.com/getleads- Perry Marshall's 80/20 Sales and Marketing- Tim Ferriss' The 4-Hour Workweek- Lovable.dev for AI website building- Loom for video messagingJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/

This is an unfiltered Strategy Café session for practitioners who want to treat their work as a real business instead of a hobby. In this live session, real questions turned into real clarity.In this episode, we talk about: • When you are “ready” to structure your practice as a real business • How specific your niche should be and how to choose who you serve • Why picking one niche doesn’t reduce opportunity • How to avoid tech overwhelm and know what matters first • When to get testimonials and how to collect them • Why email deliverability matters and how to set it up professionallyTABLE OF CONTENTS / TIMESTAMPS00:00:00 Welcome to Strategy Café - Introduction00:02:02 Business Incorporation and Legal Foundations00:03:30 Benefits of Corporate Structure00:04:33 Legal Protection and Tax Considerations00:10:30 Choosing Your Niche and Target Audience00:21:20 Marketing and Positioning Strategies00:29:10 Business Tools and Platform Considerations00:41:55 Prioritizing Conversations Over Complex Funnels00:50:35 Simplifying Business Funnels01:05:40 Testimonial Strategy01:09:50 Professional Email and Communication01:19:55 Leveraging AI in Business01:24:40 Local vs. Global Positioning01:29:20 The Value of Community01:35:10 Call to Action01:36:04 Closing RemarksJOIN THE NEXT STRATEGY CAFÉ (FREE)If you want to be in the room for the next live session, you can register here:https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what’s possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here:https://pykthos.com/mastermindThe Strategy Café is where you get clarity.The Mastermind is where you build the system around it.