Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.

We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, the "hot lights," and the specific magic that happens when creative intuition meets analytical rigor. We’re interviewing the makers and the marketers from both the territorial and Zesty Paws teams to find out what actually happens behind the monitor.

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Learn more about Zesty Paws: https://zestypaws.com/

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Topher Burns

Marketing by Billy Silverman

Episode music by Blue Dot Sessions