At SXSW 2023 last week, I attended all the AI panels I could. I heard from everyone from Open AI to Twitter and thought leaders from some of the top design agencies across the globe. Clearly so much is still in flux with AI, but a few common threads rose up that content designers (or anyone) should start to track. In this episode, I took some time to curate all my SXSW AI notes into 4 pillars of thought that start to cut through the noise and lift the curtain on areas where we can all have a stronger POV when it comes to AI. Tune in — no badge required!

What are your thoughts on brand purpose? Ignore or embrace? I like talking about it in the context of product design. While most product and tech orgs don’t mess with brand purpose, when it’s honest and created authentically, it pulls your product storytelling out of the jargon and gets your teams pumped to do their best work (I've seen it firsthand). As brands and tech products embrace AI, I believe the best companies will have a strong "why", and position their AI tools in a way that ladders up to the brand purpose. We’ll cover the tips and tricks to writing and excavating your purpose internally and how it can be a powerful tool for aligning teams and making decisions. Thanks for jamming!

Happy 2023 from SFCD! We’re coming out of the gate with a hot skillset for your ChatGPT-isms: Screenwriting. Screenwriting tools have so many tie-backs to brand strategy, content design, and especially emerging technology like AI and AR. In this episode, Neil chats about screenwriting tools like series bibles (using an example from Paul Fieg’s Freaks and Geeks), the 3-act play, and how these can bring your teams together and make your voice and interactions stand out from the noise. Whether you’re a marketer, writer, or UX designer, there’s something for everyone in this episode. Now, kick back, go watch your favorite show, take notes, and give a salute to the screenwriters who build stories we love!