​​Most AI strategies fail because they start with the tool instead of the problem.

Martin Gomez, COO and Co-Founder of Wing, joins Jarod Greene to share how his team built a global workforce powered by both people and AI. He explains how Wing evolved from a vision of digital assistants into a system that helps companies extend their teams and get real work done.

Martin walks through how they use AI to increase productivity, improve customer experience, and anticipate needs before they surface. He also shares why many AI products fall short and how leaders can avoid building solutions that no one truly needs.

This episode offers a grounded view on where AI delivers value today and how to apply it in ways that actually move the business forward.

In this episode, you’ll learn:

• Anticipate stakeholder needs with predictive plans - use past data to identify possible future requirements of a customer
• Concentrate on niche industry solutions - identify your skills and solve deep hurdles in that field
• Implement a curated response process for complaints - automating quick solutions for minor dissatisfaction

Things to listen for:
(00:00) Introduction

(00:51) What Wing does and why it matters now

(01:51) Using AI for personal performance and nutrition

(03:24) Wing’s early vision for AI and digital assistants

(05:20) How GPT accelerated productivity and workflows

(07:21) AI as augmentation, not replacement

(09:14) Implementing AI across a global workforce

(10:48) Anticipating customer needs with AI systems

(12:43) Why customer education drives AI success

(15:58) Advice for leaders starting their AI journey

(19:13) Lightning round and final thoughts