Couverture de Steve Jobs & Apple: The Complete History

Steve Jobs & Apple: The Complete History

Steve Jobs & Apple: The Complete History

De : YesOui
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A complete documentary history of Apple Inc and Steve Jobs,from the garage in Los Altos to the most valuable company in the world. Covering the founding, the exile, the near-collapse, the return, and the products that changed everything. 11 episodes covering: the Apple II era, Apple's first CEO, Jobs being ejected, the NeXT years, the Mac OS crisis, the return of Jobs, Apple's iconic commercials, the iPod revolution, the birth of the iPhone, Tim Cook doctrine, and the Apple/Microsoft rivalry. — a daily series with new episodes every day.© 2026 YesOui.ai Sciences sociales
Épisodes
  • The Cook Doctrine: How Apple Grew Beyond One Person's Vision

    The Cook Doctrine: How Apple Grew Beyond One Person's Vision
    Jun 21 2026
    (00:00:00) The Cook Doctrine: How Apple Grew Beyond One Person's Vision
    (00:00:40) The Man Who Ran the Machine
    (00:02:03) The Skeptics Were Loud
    (00:03:09) The iPhone Keeps Growing
    (00:04:23) Services: The Pivot Nobody Fully Appreciated
    (00:06:02) The Products Under Cook
    (00:08:07) The Valuation Story
    (00:09:21) What Cook Changed About Apple's Culture
    (00:10:51) The Shadow of the Comparison
    (00:12:06) The Long Reckoning

    When Steve Jobs died in October 2011, the technology world braced for Apple's decline. Tim Cook — brilliant operator, not product visionary — inherited the most scrutinised company on earth. The skeptics were loud, the stock slid, and the questions were real: could Apple generate great products without the singular taste of its founder?

    This episode traces how Cook answered that question, and how his answer confounded almost every prediction. Recruited personally by Jobs in 1998, Cook had already rebuilt Apple's supply chain from the ground up — shutting factories, eliminating warehouses, and creating a just-in-time manufacturing engine that turned product design into global delivery at scale. That operational mastery became a strategic weapon under his own leadership.

    From the iPhone's continued global expansion into China and emerging markets, to the quiet but transformational pivot toward services — the App Store, Apple Music, Apple Pay, Apple TV Plus, and Apple One — Cook reframed what kind of company Apple was. He didn't replace Jobs' taste. He built a machine that didn't require it.

    By 2023, Apple's services segment alone was generating over eighty billion dollars a year. The company Jobs left behind had become something larger, more durable, and more financially dominant than even he had imagined. The question nobody could answer in 2011 had been answered — just not in the way anyone expected.

    This episode includes AI-generated content.
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    14 min
  • Swipe to Unlock: The Secret Years Behind the First iPhone

    Swipe to Unlock: The Secret Years Behind the First iPhone
    Jun 20 2026
    (00:00:00) Swipe to Unlock: The Secret Years Behind the First iPhone
    (00:01:00) The Stage at Macworld
    (00:02:23) Five Years of Secret Work
    (00:03:55) The Multi-Touch Breakthrough
    (00:05:37) Carriers, Control, and a New Kind of Deal
    (00:07:09) The Software Argument
    (00:08:49) The Competition's Response
    (00:10:47) What the iPhone Actually Disrupted
    (00:12:27) Jobs in His Element
    (00:14:18) The Legacy Settles

    On January 9, 2007, Steve Jobs walked onto a stage in San Francisco and changed an assumption the entire world had quietly accepted: that a phone was a communication device with some computing features bolted on. In roughly ninety minutes, that assumption was gone.

    This episode goes behind the Macworld keynote to the five years of secret engineering that made it possible. The iPhone project began around 2002, split between competing internal visions — a tablet scaled down into a phone, or a purpose-built phone from the start. Both ideas eventually shipped. But at the time, even Apple's own engineers didn't always know what the other teams were building.

    At the centre of everything was multi-touch: the technology that let a screen respond to multiple fingers simultaneously, with a responsiveness so immediate it felt like touching something real. Apple didn't invent capacitive touchscreens, but they engineered hardware and software together so tightly that the experience was in a different category from anything before it. Jobs insisted on glass over plastic, setting off months of materials engineering that led Apple to Corning — a company sitting on a high-strength glass with no market, until now.

    Then came the carriers. At the time, mobile networks controlled everything — which features a phone could have, which software it could run, which services it could access. Every manufacturer accepted those terms. Apple didn't. The deal Jobs struck with AT/T set a precedent that permanently shifted power away from the carriers and toward the device maker.

    This is the chapter in Apple's story where the modern world was quietly assembled before anyone outside knew it was coming.

    This episode includes AI-generated content.
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    16 min
  • One Dollar a Song: How the iTunes Store Saved the Music Industry

    One Dollar a Song: How the iTunes Store Saved the Music Industry
    Jun 19 2026
    (00:00:00) One Dollar a Song: How the iTunes Store Saved the Music Industry
    (00:01:07) The State of Digital Music in 2001
    (00:02:34) Building the iPod
    (00:04:18) The October 2001 Launch
    (00:05:33) iTunes Store and the Music Industry Deal
    (00:07:09) The Windows Expansion and Market Dominance
    (00:08:35) What the iPod Did to Apple
    (00:10:08) The iPod Mini, Nano, and the Product Line
    (00:11:46) The Limits of the iPod and What Came Next

    By 2001, digital music was everywhere and nowhere useful at once. Hard drives were full of MP3s, portable players were clunky and complicated, and the music industry was watching Napster drain its revenue with no legal alternative in sight. Into that chaos, Steve Jobs launched the iPod — and then, two years later, the iTunes Store — and nothing about the music business was ever the same.

    This episode follows the full arc of Apple's iPod era: the frantic sub-twelve-month sprint to build a product that could hold a thousand songs in your pocket, Tony Fadell's pivotal role as the engineer who finally found a company willing to listen, and the scroll wheel breakthrough that made the iPod feel unlike anything before it. We examine how the decision to open iPod compatibility to Windows transformed a Mac accessory into a global phenomenon, and how Jobs negotiated the landmark 99-cent-per-song deal with all five major labels — a feat the industry considered impossible.

    The iPod wasn't just a product. It was Apple's proof of concept for something far larger: a seamlessly integrated hardware-software-content ecosystem that would serve as the direct blueprint for the iPhone. The lessons learned here — about controlling the full user experience, about making the complex feel effortless, about timing a product to a cultural moment — shaped every major Apple launch that followed.

    If you've been following this series, this is the episode where Apple stops being a rescued computer company and becomes something else entirely.

    This episode includes AI-generated content.
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    13 min
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