Not giving campaigns enough time to succeed, the misconception that operating a purposeful business comes at the expense of reduced profit, impact storytelling, greenwashing, and inauthentic brand values are just some of the things we discuss in this episode. Chase Friedman shares his experience and lessons from transitioning his career in film to running a successful marketing agency for social impact businesses.

About Chase Friedman

Chase Friedman is an impassioned Brand Storyteller + Strategist who believes in the potential for business’s to Do Good AND Do Well. As the Founder of Vanquish Media Group, he has bridged the gap between inspired branded content and digital marketing activation transforming audiences into brand ambassadors.

Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.

His mission continues as a coach and consultant for aspiring business owners and entrepreneurs, is a member of 1% for the Planet and serves on the Board of Advisors for the non-profit Film2Future foundation.

Firing a bad client, under pricing, and scope creep are just some of the things we discuss in this episode. Tune in to hear Jared Brookes share his experience and lessons learned getting his photography business off the ground.

About Jared Brookes

For over 6 years, I've been a content creator in Toronto. I've published work, started with Bars & Restaurants, grew The Porch from 5k to 15k followers, and collaborated with Canon's Creator Class. I've been mentored by Tristan O'Brien & Kayla Rocca, worked with artists like Serena Ryder, Olympians, big brands like Mercedes and Toyota, and YouTubers. I create content for Toronto's third-largest BIA, delved into politics with a 4/4 campaign win record. In my lifetime, my work has generated over 1M Impressions and $500,000 in revenue. From building dioramas to Austin Powers costumes, I've turned creativity into a career. If you're looking for extraordinary work, let's talk.

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

• How to approach delegating tasks.
• Goal Setting (OKRs + SMART)
• Team Meetings.

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

• Effective leadership vs. management.
• Servant leadership.
• How to motivate your team.
• Employee retention.
• Communicating & providing feedback.

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

• Culture vs. Mindset vs. Skill fit.
• Behavioural vs. Situational Interview questions.
• STAR Framework for behavioural interviews.
• Understanding what to look/listen for.
• Reference checking.

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

• Building your brand as an employer.
• Potential channels for talent acquisition.
• Advise around attracting the right talent.

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

• What constitutes company/organizational/workplace culture.
• Push vs. Pull values.
• Wrong and right ways of approaching Diversity & Inclusion.
• How to build an aligned team, and what to align for if you're pursuing diversity of thought and opinions.

2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.

In this episode, I discuss:

• How to decide if something should be automated vs. delegated.
• How to approach automation while staying human.
• The Focus Funnel (by Rory Vaden)