EP16: Marketing Fuckups that Social Ventures Make
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EP16: Marketing Fuckups that Social Ventures Make
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Not giving campaigns enough time to succeed, the misconception that operating a purposeful business comes at the expense of reduced profit, impact storytelling, greenwashing, and inauthentic brand values are just some of the things we discuss in this episode. Chase Friedman shares his experience and lessons from transitioning his career in film to running a successful marketing agency for social impact businesses.
About Chase Friedman
Chase Friedman is an impassioned Brand Storyteller + Strategist who believes in the potential for business’s to Do Good AND Do Well. As the Founder of Vanquish Media Group, he has bridged the gap between inspired branded content and digital marketing activation transforming audiences into brand ambassadors.
Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.
His mission continues as a coach and consultant for aspiring business owners and entrepreneurs, is a member of 1% for the Planet and serves on the Board of Advisors for the non-profit Film2Future foundation.
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