In this last episode of Season 2, Janessa and Amrita take a look back at key themes from this past season.

They cover:
- How CMOs build brand teams
- Memorable brand campaigns
- The intersection of brand and demand

And much more.

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Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.

Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights into brand investment strategies at different growth stages. He emphasizes the importance of community, thought leadership, and exceptional content.

Find Shafqat Islam and learn more about Optimizely at:

• LinkedIn: Shafqat Islam
• Website: Optimizely

Thanks for listening!

Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. He discusses the significance of "hygiene" in branding, stressing the need for professional-looking materials and consistent messaging. He also covers competitive messaging, the importance of thought leadership, and when to invest in higher-level branding efforts.

Follow Dave on LinkedIn and Kellblog.

Thanks for listening!