Épisodes

  • Watch Me Negotiate Live On Stage

    Watch Me Negotiate Live On Stage
    Jan 26 2026
    I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock. Here's what we covered: Why clarifying questions beat defensive responses when brands challenge your pricing The "can I get back to you" line that stops aggressive discount negotiations cold How to handle the "we'll give you equity instead of cash" pitch without torching the relationship Why slamming the door on small budgets kills your long-term pipeline The landing page audit that turns you from "another newsletter" into strategic partner You'll hear real creators navigate uncomfortable scenarios - from the Penny Saver comparison to affiliate-only offers - and learn exactly what to say when brands test your boundaries. Plus, the psychology behind why educating difficult prospects actually increases deal size. This was recorded at Matt McGarry’s Audience Camp: https://audience.camp/ Shout-out to Matt and Ahrif for inviting me and allowing me share this with you! Come to Sponsor Games (March 15-18, 2026: https://www.sponsorgames.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Opening the Negotiation Roleplay Game 01:24 Ed's Challenge: Handling Price Comparisons 04:32 Janelle's Dilemma: Unexpected Event Requirements 09:24 Jonathan's Scenario: The Equity Pitch 12:37 Rory's Test: Competing with Low-Cost Publishers 16:05 Why Auditing Sponsor Funnels Is Your Job 19:15 The Affiliate Program Pivot Strategy For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)
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    22 min
  • 22 Sponsorships in One Month… Worst Problem Ever?

    22 Sponsorships in One Month… Worst Problem Ever?
    Jan 19 2026
    Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead of flat fees, and the uncomfortable truth about when champagne problems turn into actual problems. Here's what we cover: How to train VAs to handle brand negotiations without screwing up your deals The whitelisting strategy that generated 10x ROI for one brand during Prime Day Why saying "I can't guarantee sales" is actually the right answer The psychological hurdle of letting assistants see your full income How to maintain long-term brand relationships without burning out during holiday seasons Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Follow our guest: https://www.instagram.com/favoritefinds_ 00:00 Managing 22 Sponsorships During Prime Day 04:06 Testing Whitelisting Strategies with Brands 06:40 When Brands Demand Conversion Guarantees 08:00 Delegating Brand Partnerships to Virtual Assistants 10:09 Work-Life Balance During Peak Sponsorship Seasons 11:20 Building Long-Term Brand Relationships For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    13 min
  • How to Land $10K Brand Deals Without Begging

    How to Land $10K Brand Deals Without Begging
    Jan 12 2026
    What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships? Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—breaking down exactly how they positioned themselves, what they pitched, and where they probably left money on the table. Here's what we cover: Why custom website videos command premium rates (even without posting to your own channels) The exact follow-up strategy that kept a year-long deal from going cold How to recover from a sponsorship that didn't work and turn it into a bigger deal The mindset shift that lets you charge $10K with under 1,000 views per video When to be flexible with contracts (and when to stand firm on your process) Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com 00:00 Justin's $10K Deal Breakdown 02:55 Why Your Trust Extends Beyond Your Audience 04:22 Sponsor Games: Practice Your Pitch IRL 06:43 Bespoke Packages Beat A La Carte Pricing 09:14 Handling the "You Don't Have Enough Followers" Objection 12:53 Make It Easy for Brands to Pay You 14:04 The Follow-Up Strategy That Lasted a Year 16:11 Joe's $7K Deal: Turning a Failed Campaign Into a Win 21:01 Finding Confidence After a Deal Goes Poorly 23:17 Your Unique Superpower and Being Easy to Work With For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    24 min
  • Trash Your 'Standard Rates' To Land Bigger Sponsorships (Live Coaching Session)

    Trash Your 'Standard Rates' To Land Bigger Sponsorships (Live Coaching Session)
    Jan 5 2026
    Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard. But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?" So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll hear it.) In this sponsorship coaching call, we break down: Why focusing ONLY on your own products is actually costing you money The difference between sponsors, affiliates, and alliances (and why the payment structure matters less than you think) Why fixed "productized" sponsorship packages will cap your earnings at 10% of what's possible The #1 question that gets brands to reveal their budget 75% of the time How to turn your existing referral partners into paying sponsors Why your first deal amount doesn't actually matter (but crossing that threshold changes everything) Plus, Josh shares his biggest "aha moment" about why web designers, freelancers, and agency owners are sleeping on massive sponsorship opportunities sitting right in front of them. If you've been treating sponsorships like "found money" instead of a strategic revenue stream that serves your audience, this conversation will change how you think about partnerships forever. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Connect with Josh Hall: Web Designer Pro: https://webdesignerpro.com Josh Hall Podcast: https://joshhall.co/podcast CHAPTERS: 00:00 The $10K Sponsorship Josh Didn't Expect 02:22 Why Six-Figure Goals Might Be Limiting You 08:51 Sponsors vs. Affiliates vs. Alliances 12:14 Fixed Packages Are Killing Your Revenue 19:28 The Budget Range Question That Changes Everything 29:26 "That's a Wussy Excuse" (Operational Complexity) 34:34 Why Brands Don't Want Year-Long Deals 43:13 The Landing Page That Almost Killed a Deal 48:56 Inventing Sponsorship Opportunities That Don't Exist Yet For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    55 min
  • She Fumbled Two Major Brand Deals Then Fixed Her Entire Process

    She Fumbled Two Major Brand Deals Then Fixed Her Entire Process
    Dec 29 2025
    Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today. Here's what we cover: Why filming before approval can torpedo your sponsor relationships The email mistake that made her quit sponsors for six months How she went from reactive to strategic with brand partnerships The simple shift that transformed her sponsorship business Liz reveals the exact lessons from her biggest sponsorship fails and what she'd do differently today. Sometimes you need to break a few eggs to make the omelet. Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com 00:00 The Riverside & Shortform Disasters 06:18 From Failure to Five-Figure Deals 08:19 Outbound vs. Inbound Strategy For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    10 min
  • Why Going Viral Doesn't Pay Your Bills

    Why Going Viral Doesn't Pay Your Bills
    Dec 22 2025
    What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in Hilton Head—and he's hitting millions of views. But translating that reach into consistent sponsorship revenue? That's been the puzzle. Here's what we cover: The exact budget question that gets brands to reveal their spending range 75% of the time Why social media managers ghost you (and how to make them look like heroes instead) The positioning shift that makes local businesses say yes to creator partnerships How to verify brand emails without annoying legitimate sponsors When to charge for content licensing vs. when to give it away strategically Larry shares his biggest mistake when pitching local businesses—and it's something most creators do without realizing they're insulting potential sponsors. Plus, the counterintuitive truth about why mid-tier brands might be better partners than household names. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Follow Larry Gibbons on Instagram: https://www.instagram.com/gibbonsgroup/ Chapters: 00:00 The Viral Views vs. Revenue Gap 02:18 Spotting Scams Without Killing Deals 04:33 Where Sponsorship Fear Really Comes From 07:22 Email Security Best Practices for Creators 10:41 Understanding Agency Layers in Brand Deals 15:17 Why Mid-Tier Brands Might Be Your Best Partners 19:09 Pricing Strategy for Hyperlocal Influence 24:30 How to Position Yourself as the Ad Solution 30:13 The Licensing Rights Conversation 39:15 Finding Sponsors Beyond the Obvious Choices 45:09 The Budget Question That Changes Everything 49:59 Package Pricing That Protects Your Hell Yeah Number 51:30 Key Takeaways: Meeting Brands Where They Are For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    54 min
  • Turning 20,000 Affiliate Clicks Into 6-Figure Brand Deals (Live Coaching Replay)

    Turning 20,000 Affiliate Clicks Into 6-Figure Brand Deals (Live Coaching Replay)
    Dec 19 2025
    What do you do when a holiday gift guide generates 20,000 clicks and $15K in affiliate revenue? How do you price a deal when you're not sure what to charge? And how should you handle YouTube's new collab feature in your contracts? In this live Wizard's Guild coaching session, hosted by my lead coach Joe Casabona, we tackle real pricing dilemmas, including how to leverage massive affiliate success to land paid deals, why your "hell yeah number" beats any pricing calculator, and how to handle brands that want perpetual usage rights. Here's what we cover: How to turn affiliate success into proof of influence (and why brands care more about this than your follower count) The "hell yeah number" pricing philosophy—and why it's more important than any formula When to charge a rush fee (and how much to add for urgent timelines) How to price YouTube collaboration features in your contracts Why video pitches consistently outperform email for getting responses The strategy for getting on brand radars during the holiday "circle back in January" phase Plus, real coaching on navigating book publisher sponsorships, handling multi-million dollar company contracts, and knowing when to walk away from toxic brands. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com 00:00 Turning 20K Affiliate Clicks Into Paid Sponsorships 16:30 The "Hell Yeah Number" Pricing Philosophy 25:10 Book Publisher Sponsorship Strategy 35:32 Handling Rush Deadlines During the Holidays 44:15 YouTube Collaboration Feature in Contracts 56:19 Proving Influence Without Brand Deal History For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    1 h et 1 min
  • This Brand Sponsored 10 YouTubers A DAY

    This Brand Sponsored 10 YouTubers A DAY
    Dec 15 2025
    A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos. Translation? You don't need millions of subscribers to land brand deals anymore. Today I'm breaking down the 2025 YouTube Sponsorship Landscape Report with Joshua Cohen, founder of Tubefilter, Streamy Awards, and Gospel Stats. We're unpacking what's actually happening in the creator economy right now—and what it means for your sponsorship strategy. Here's what we cover: • Why entertainment and gaming creators are finally getting deals (after years of struggling) • The "sweet spot" view range that most brands can actually afford • Why YouTube is 3-4 years behind podcasting in brand awareness deals • Shorts are getting 200 billion daily views, but only 3% are sponsored (this is about to change) • How dynamic ad insertions will let you monetize 5-year-old videos • Why TikTok and Instagram pay creators nothing, yet millions still post there • The Call Her Daddy effect: How big podcast moves to YouTube are changing everything Plus, Joshua shares why brands are becoming more sophisticated talent scouts, hunting for creators with "actionable audiences that convert"—regardless of follower count. If you've been told your niche is "too hard" to monetize or your views are "too small" to matter, this episode will completely reframe how you think about sponsorships in 2025. Download the full 2025 YouTube Sponsorship Landscape Report: reports.gospelstats.com Subscribe to Tubefilter's newsletter (covers creator economy news daily): newsletter.tubefilter.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com CHAPTERS: 00:00 53.9% Year-Over-Year Growth in YouTube Sponsorships 04:38 The 25K-100K View "Sweet Spot" 08:26 Entertainment & Gaming Categories Exploding 12:00 Why Big Brands Still Struggle With YouTube 16:40 Ground News: 1,800 Sponsored Videos in 6 Months 18:40 Sponsored Shorts Are Coming (And Why YouTube Needs Them) 20:02 The Future of Podcasting on YouTube For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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    22 min