In this episode of Soundbreaker, host Bob Shami sits down with Joshua Kennedy, Team Lead at FUGA, to unpack the fast-evolving world of User Generated Content (UGC) in the music industry. With years of experience across YouTube, VEVO, and digital rights management, Joshua offers a masterclass on how artists can thrive in the digital age.

From understanding Content ID and music monetization to avoiding common pitfalls when setting up artist channels, this episode dives deep into the realities of today’s online music economy. Joshua also sheds light on Meta’s monetization tools, the ongoing challenges of fraud prevention, and the often-overlooked opportunities hidden in UGC ecosystems.

Whether you’re an independent musician, a label manager, or simply curious about the business of music, this conversation provides practical insights into how to protect your work, grow your audience, and maximize your revenue across platforms like YouTube and VEVO.

“We wanted fans to feel like they’re inside the music.”

In this episode of SoundBreaker, host Bob Shami sits down with guests Ornagh Lynch and Ben Dawson, the visionary minds behind immersiv.es. Together, they explore how music, technology, and XR converge to reshape nightlife and live entertainment.
From Ben’s beginnings as a choir boy to his leap into electronic music, to Ornagh’s early projects blending fashion and sound, their journeys reveal how creativity fuels innovation. Discover how live streaming gigs around the world sparked the idea for immersiv.es—a platform that transforms clubs, concerts, and festivals into unforgettable, fully immersive experiences. Learn how collaboration, XR storytelling, and cutting-edge music technology are setting a new standard for modern audiences seeking connection, creativity, and next-level nightlife.

Ornagh Lynch: https://www.linkedin.com/in/ornagh/

Ben Dawson: https://www.linkedin.com/in/bendawson/

Immersive.es : https://immersiv.es/

In this episode of Soundbreaker, Bob Shami sits down with Neal O’Connor and Aaron Greene, co-founders of Slush Management, to explore the evolving landscape of the music industry. They discuss the crucial role of artist management, the challenges of breaking new talent, and how independent artists are gaining more power and control than ever before. Neal and Aaron share insights on artist development, touring, and building long-term careers while emphasizing the importance of passion, authenticity, and creating meaningful connections with fans. Whether you’re an aspiring artist, entrepreneur, or music industry professional, this episode offers valuable guidance and inspiration for navigating today’s music business.

Visit our guest’s website: https://www.slushmanagement.com/ | https://www.linkedin.com/company/slush-management | https://www.instagram.com/slushmgmt/

Contact our guests:

Aaron Greene: https://www.linkedin.com/in/aaronagreene/

Neal O'Connor: https://www.linkedin.com/in/neal-o-connor-b1b2a55/