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Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

De : Mekanism and Jason Harris
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 Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

Brought to you by Mekanism.2025 Mekanism Art Economie Marketing et ventes
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    Épisodes
    • #110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World

      #110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World
      Jan 5 2026
      Marketing is being rebuilt by AI—but the most important decisions still can’t be automated.

      In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industry evolves.

      They unpack why data should define problems—but not dictate solutions—how understanding how you think matters more than mastering every new platform, and why character, conviction, and taste are becoming the true differentiators in modern marketing. The conversation also examines how organizing teams around outcomes can unlock speed, clarity, and shared ownership—and what that shift means for developing the next generation of marketers.

      Key Takeaways:
      ✅ Data defines problems—but gut shapes solutions
      ✅ Resilience comes from stretching skills without losing your core strength
      ✅ Character, taste, and conviction are marketing’s hardest skills
      ✅ Outcome-driven teams move faster and create clearer ownership

      Memorable Moments:
      💡 “We use data to define problems—and our gut to shape solutions.”
      💡 “The soft skills are becoming the hard skills.”
      💡 “Curiosity is a choice—and it builds resilience.”
      💡 “Only boring people are bored.”

      Brought to you by Mekanism.
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      38 min
    • #109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver

      #109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver
      Dec 28 2025
      Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.

      In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and has since made more than 40 starts in the ARCA Menards Series.

      Together, Jason and Amber explore the parallels between racing and business: the discipline of consistency, the importance of feedback loops, and the mindset required to keep going when results don’t come easily. From cold-calling sponsors to refining her brand story, Amber explains how resilience becomes operational—and why the ability to assess, adapt, and implement is what separates short careers from long ones.

      Key Takeaways:

      ✅ Performance earns attention, but sponsorship sustains opportunity
      ✅ Resilience works best when it’s treated as a system, not a feeling
      ✅ Strong brands attract partners instead of chasing them
      ✅ Long-term success is built through consistency, feedback, and adaptation

      Memorable Moments:

      💡 “If I wanted to be a race car driver, I first had to be a businesswoman.”
      💡 “Resilience isn’t just emotional. It’s operational.”
      💡 “Racing and business are so similar: it’s always assess and implement.”
      💡 “Hold your vision.”

      Brought to you by Mekanism.
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      38 min
    • #108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

      #108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media
      Dec 14 2025
      Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path.

      In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for the “traditional” career playbook.

      They share how a pandemic Zoom interview series turned into a movement: raising their first $50K from friends and family, moving to New York on a leap of faith, bootstrapping their first office, and building momentum through daily content like Whiteboard News, Super Bowl coverage, and agency tours. Jack and Geno also open up about learning to run a media company for the first time—from managing a team, to keeping content fresh, to navigating an industry where algorithms, attention, and expectations shift constantly.

      Key Takeaways:
      ✅ Energy is a differentiator—fun and momentum cut through a jaded industry
      ✅ Great content wins when it’s built for the busy professional: fast, social-first, and useful
      ✅ When the fall isn’t far, risk becomes a competitive advantage for young marketers
      ✅ Trust, instinct, and consistency matter more than having a five-year plan

      Memorable Moments:
      💡 “If someone gives you 60 seconds, you better give them something worth it.”
      💡 “We didn’t have a master plan—we just believed there was something there.”
      💡 “It’s not illegal to have energy in advertising.”
      💡 “Life’s not about finding yourself. It’s about creating yourself.”
      Brought to you by Mekanism.
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      38 min
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