Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel.

You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and focusing on what creates demand and conversions in 2026.

1. Why the “one perfect launch style” narrative is falling apart
2. What creator pivots really mean and why it’s not hypocrisy
3. Why audiences take longer to trust and why context matters more now
4. Why aggressive short open carts are phasing out
5. The core four requirements every launch needs, no matter the method
6. How webinars, challenges, mini offers, and direct launches all do the same job differently
7. Why copying someone else’s launch rarely works the way you think it will
8. Why “the messaging matters more than the messenger” matters more than ever
9. How to make launches feel calmer, repeatable, and improvable over time

1. Markets evolve, and entrepreneurs are allowed to evolve too
2. You don’t need to “keep up” and you do need stronger foundations
3. Launching is an ecosystem, not a single tactic
4. The goal is repeatable results, not one-off hype cycles

1. Sought After Educator enrollment is open at time of recording and closes February 1, 2026
2. If you’re listening after doors close, join the waitlist to be notified when they reopen later in 2026

If this January series helped you feel more grounded about launching, share this episode with an educator friend who’s been spiraling over “the right way” to launch. And make sure you’re following the show so the Wednesday episodes land in your feed automatically.

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Get all the info at www.jodiebrown.ca/sae

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.

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JOIN THE SOUGHT AFTER EDUCATOR ACCELERATOR

Get all the info at www.jodiebrown.ca/sae

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.”

In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.

We’ll talk through live webinars, challenges, paid workshops and mini offers, and even launches that skip an event entirely. I’ll also share current data and benchmarks so you’re not just relying on opinions or outdated advice as you plan your next launch going into 2026.

Most importantly, I’ll help you reframe how you think about launch events altogether so you stop trying to force content into the wrong container and start choosing a delivery method that supports the belief shifts your audience actually needs to make.

• What a launch event is responsible for inside your launch timeline

• The pros and cons of live webinars and why they still work

• When challenges make sense and how to avoid over-teaching

• Why paid launch events are rising and what they signal about buyer behavior

• How mini offers can warm your audience and increase conversions

• When going direct to offer works and when it falls flat

• Why content clarity matters more than the launch format

• How to choose a launch event based on your audience, offer, and capacity

• Course engagement insights from Thinkific

• Customer loyalty and repeat buyer data from Bain and Company

There is no “best” launch event. A launch event is simply a container. Its job is to give people enough context, trust, and momentum to decide if your offer is right for them. Once the content and belief shifts are clear, the delivery method becomes much easier to choose.

If you’re planning a launch this year and you’re unsure which direction to go, send me a DM and tell me what you’re thinking. I’ll point you in the right direction.

And make sure you’re subscribed so you don’t miss the final episode of the January Launch Series.

Mentioned in this episode:

JOIN THE SOUGHT AFTER EDUCATOR ACCELERATOR

Get all the info at www.jodiebrown.ca/sae