100x ROI in your coaching or consulting business, even during uncertain times? In this episode of Sold Out Events, Zach Hesterberg, paid events expert, digs into the concept of supernatural business growth driven by faith and obedience. Drawing inspiration from Genesis chapter 26, Zach reveals how aligning your business decisions with God's direction can lead to extraordinary results, even when logic and circumstances say otherwise.

Discover actionable takeaways for entrepreneurs, coaches, and consultants looking to maximize returns on investment regardless of economic downturns. Zach breaks down four life-changing principles: trusting God’s strategy over your own, the power of obedience over force, believing that massive returns are possible even in tough seasons, and the importance of taking faith-fueled action by planting the right seeds in the right fields.

Don’t miss this Faith Forward Friday episode packed with biblical wisdom and tactical advice for Christian entrepreneurs hungry for breakthrough results. Subscribe for weekly insights that combine market-leading strategies with timeless spiritual principles!

Zach covers:

Faith-driven decision-making in business

Obedience versus logical business planning

100x ROI and biblical examples

Economic downturns and abundant outcomes

The role of action with faith

The importance of God’s guidance and timing

Timestamps:

00:00 Trust and obedience in business

03:05 Active faith and planting seeds

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Discover the keys to effortless business growth by aligning your offers with market demand, understanding the importance of trending topics (like AI and health innovations such as GLP-1’s), and focusing your events on products and services people are actively searching for. Zach shares a real-time client story about pivoting from a hard-to-sell offer to one that “sells like hotcakes,” revealing practical strategies to increase profitability, boost attendance, and maximize conversions at your virtual events.

If you feel like you’re pushing a rock uphill when it comes to growing your business, this episode is packed with actionable insights. Tune in and learn how growth doesn’t have to be hard.

Zach covers:

Avoiding tactical optimization traps

Aligning with market demand

Offer, audience, timing alignment

Scaling through irresistible offers

Letting go of sunk cost fallacy

Paid events for exponential scaling

Timestamps:

00:00 Analyzing business bottlenecks

05:02 Predicting explosive business growth

09:10 Finding the right target audience

09:57 Defining your target market

13:33 Creating irresistible event offers

18:01 Rethinking strategy for growth

20:59 How to grow your business

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant feeling like your business dreams are slipping further away? In this uplifting episode of Sold Out Events, host Zach Hesterberg, paid events expert and faith-driven entrepreneur, shares powerful encouragement and practical insights from the story of Joseph in Genesis. Discover how biblical principles and entrepreneurial perseverance intersect, especially when your journey seems to be taking unexpected detours.

Zach explores the concept that the obstacles we face are often the very doors that open new opportunities, drawing parallels between Joseph’s season of struggle and the real-life challenges entrepreneurs encounter, whether it’s financial setbacks, team issues, or business roadblocks. Gain key takeaways on the importance of patience, unwavering faith, and maintaining a positive outlook as you navigate your own path to leadership and success.

This episode is perfect for faith-based business owners committed to honoring God through their entrepreneurial journey, and anyone looking for inspiration to overcome adversity in both life and business. Join us for Faith Forward Fridays as we blend scripture, leadership, and actionable advice to help you thrive in the marketplace.

Zach covers:

Feeling distant from your God-given dream

Joseph’s biblical journey and trials

Delays and detours in progress

Obstacles as opportunities for growth

Maintaining faith through adversity

Timestamps:

00:00 Biblical encouragement through Joseph's story

05:46 Joseph's dream fulfilled after years

07:33 Overcoming challenges and staying faithful

11:28 Ending with prayer and encouragement

14:06 Closing and saying goodbye

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you a coach or consultant looking to create sold-out events and hit your first six-figure day? In this episode of Sold Out Events, host Zach Hesterberg breaks down exactly what it takes to generate over $100,000 in a single day, without needing huge audiences or thousands of buyers. Learn the "sold-out event" blueprint that Zach has used to help clients consistently deliver high-ticket offers and skyrocket their business growth.

Inside, you’ll get a strategic, step-by-step guide to crafting a winning virtual event, from doing the math and designing your offer, to promoting with organic and paid traffic, and closing sales from the stage, plus the crucial post-event debriefs that drive exponential improvement and revenue growth. Whether you’re just getting started or you’re ready to scale your virtual and paid events, this episode covers every important detail, including event marketing, ticket pricing, show rates, conversion tactics, and sales psychology.

If you’re ready to hit that first six-figure payday, this episode is for you!

Zach covers:

Six-figure event planning strategies

Importance of doing the math

Designing high-converting virtual events

Selling tickets effectively and creatively

Leveraging paid ads for predictable ticket sales

Converting attendees with stage selling techniques

Event debriefs and continual improvement

Timestamps:

00:00 Making $100K in a single day

03:29 Using paid events for sales

09:01 Selling creatively like in grade school

12:11 Focusing your event on your method

14:40 Selling from stage basics

17:20 Fixing event pitch mistakes

20:53 Designing successful paid events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Let’s talk tithing. Today we’re diving into the world of generosity, giving, and faith-based business principles specifically for coaches, consultants, and entrepreneurs running events. Should your business tithe? Zach Hesterberg unpacks thought-provoking scripture from 2 Corinthians 9 and Proverbs 11, offering a practical, yet spiritual perspective on how generosity impacts business growth, bandwidth, and profitability.

Learn about the real-life impact of tithing, both from Zach’s own experiences with top-line revenue giving and from inspiring stories of entrepreneurs, including the founder of Hobby Lobby, who have integrated giving goals into their business strategy. Discover the difference between legalism and biblical principles, why joyful giving matters, and how kingdom principles often produce results that defy worldly logic. Zach shares actionable tips for implementing generosity in your own business, from financial giving to serving with your time and expertise.

Tune in for valuable insights, encouragement, and practical strategies designed for Christian entrepreneurs looking to build successful, impactful businesses founded on faith and generosity.

Zach covers:

Generosity as a business principle

Biblical foundations for giving

Receiving more of what you give

Legalism versus heart posture

Stories of tithing entrepreneurs

Joyful giving versus reluctance

Kingdom principles versus worldly advice

Timestamps:

00:00 The principle of giving and receiving

04:51 Giving time vs. giving money

09:17 Inspiration for tithing revenue

14:07 A lesson on time stewardship

18:15 Discussing generosity and tithing

21:11 Encouragement to give generously

24:05 Encouragement to give and serve

26:45 Subscribe for business & faith tips

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Learn the secrets to hosting high-converting virtual events with paid events expert Zach Hesterberg in this packed episode of Sold Out Events! Whether you’re a coach, consultant, or entrepreneur exploring the world of online events, Zach breaks down the essential virtual event tech stack that powers profitable launches and seamless attendee experiences. Drawing on his experience with clients who’ve hosted six- and seven-figure events, Zach shares his favorite tools for funnel building, email & SMS marketing, payment processing, webinar hosting, automation, and ad creatives.

Learn why Go High Level is Zach’s go-to for building sales systems, how Stripe and Zoom simplify your event operations, and how proper use of tools like Zapier, Canva, and Facebook Ads can maximize your event’s reach and impact. Discover expert tips on keeping tech friction low for attendees, budgeting ad spend, and which software choices simplify your workflow without breaking the bank. Whether you’re just starting out or scaling up, this episode is a must-listen for anyone wanting to sell out their next virtual event!

Zach Covers:

Building a virtual event tech stack

Funnel builders and sales pages

Email and SMS automation tools

Payment processing solutions

Presentation/webinar software choices

Event marketing and ad platforms

Ad creative and editing tools

Timestamps:

00:00 Planning your virtual event

03:26 Email and SMS automation tools

08:13 Choosing familiar software for webinars

11:44 Setting up Facebook ads

16:43 Using Go High Level for events

18:24 Incorporating faith into business

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

We’re talking about the power of faith-driven entrepreneurship in this inspiring episode of Sold Out Events with host Zach Hesterberg, a paid events expert and founder of paidevents.com. In this Faith Forward Friday, Zach dives into how kingdom-driven entrepreneurs can stand out in the crowded marketplace by letting God shape their Unique Selling Proposition (USP). Discover actionable strategies for building a business that’s both spiritually grounded and set apart from competitors.

Zach Hesterberg shares his personal journey, revealing how faith, prayer, and biblical principles have guided the evolution of his business model, from social media marketing to scaling six and seven-figure paid virtual events for coaches and consultants. Learn why having a faith-based approach gives you a distinctive edge and creates opportunities for growth, market leadership, and deeper purpose.

This episode covers:

• How to integrate your faith and values into every business decision
• Strategies for discovering your God-given USP and capturing market share
• Real stories of divine guidance and supernatural confirmation in business pivots
• The importance of obedience and seeking God’s direction for next-level success

If you’re a Christian entrepreneur seeking biblically rooted business growth, actionable event strategies, and encouragement to lead with purpose, hit subscribe!

Timestamps:

00:00 Faith-Driven Market Leadership

06:34 Adapting High-Ticket Sales Strategies

08:38 Aligning Skills with Divine Purpose

11:49 Confirmation and Opportunity

15:52 Faithful Business Prayer

18:03 Share and Inspire Others

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Don’t make this big event planning mistake!

Today on Sold Out Events, paid events expert Zach Hesterberg breaks down one of the most critical steps for coaches, consultants, and entrepreneurs: conducting effective market research before launching any event, whether in-person or virtual, free or paid. Zach shares actionable strategies for using Facebook ad campaigns to test multiple event themes and names, ensuring you attract high-quality prospects and minimize ticket acquisition costs.

Discover how data-driven decisions trump gut feelings and why skipping market research can lead to unprofitable and stressful launches. Zach walks you through the exact process, from crafting compelling event angles and names, to building qualifying lead forms, and analyzing results to confidently write a converting sales page. Learn which qualifying questions will help you filter for your ideal audience and how to use their responses to shape both your event content and promotions.

If you want repeatable, scalable, and profitable events that fill seats with your best-fit clients, don’t miss Zach’s expert insights! Whether you’re new to hosting or refining your approach, this episode helps you build events as powerful client acquisition systems.

Zach Discusses:

Gut instincts vs. data-driven event planning

Importance of market research for events

Testing event themes and names

Facebook ads for market validation

Qualifying prospects using lead forms

Analyzing lead quality and acquisition cost

Using market data to shape event content

Timestamps:

00:00 The Biggest Mistake People Make In Hosting Events

04:03 Market Research Drives Event Success

09:13 Event Themes and Naming

11:32 Lead Form Qualifying Questions Framework

13:52 Qualifying Sophistication and Finances

19:04 Data-Driven Sales Page Strategy

22:04 Mastering Virtual Event Success

23:15 Grow Your Business with Us

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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To Connect With Zach:

Book a free event discovery call at: https://www.paidevents.com

Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook

Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg

Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/