In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.

From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.

Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.

Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter

🔗 Connect with:

Max Sattar: https://www.linkedin.com/in/maxsatter/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

#CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom

Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter

🔗 Connect with:

Ori Zohar: https://www.linkedin.com/in/orizohar/

Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/

Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter

🔗 Connect with Jackie Burke & Lucas DiPietrantonio

Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.

🔗 Connect with Yarden and Lucas.

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.

🔗 Connect with Arjan, Ryan, and Lucas

Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.

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🔗 Connect with Tom and Lucas

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core.

This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.

🔗 Connect with Ashwinn, Lucas, and Jackson