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Social Studies

Social Studies

De : Darkroom
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 Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies. The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space. Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship. Follow along with our conversations each week.Copyright 2024 Direction Economie Management Management et direction Marketing et ventes
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    Épisodes
    • EP 24: Mastering the Key Strategies for Scalable Business Growth - With Oren John

      EP 24: Mastering the Key Strategies for Scalable Business Growth - With Oren John
      Apr 9 2025

      In this episode, we sit down with Oren John, founder of Valuables and owner of @orenmeetsworld, and Lucas James, CEO and Co-Founder of Darkroom, the marketing agency behind this podcast. Together, they dive deep into the realities of running a business as a creator.


      From the challenges of scaling a brand to the importance of thinking long-term, Oren and Lucas share why so many creators struggle to turn their audience into a sustainable business. We also explore the evolving landscape of luxury brands, the role of creative strategy in marketing, and why building a legacy requires patience, vision, and a willingness to play the long game.


      Whether you're a creator looking to start a brand or an entrepreneur navigating the world of content, this conversation is packed with insights on how to succeed in today's competitive market.
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      52 min
    • EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024

      EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
      Jul 3 2024

      Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.


      📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


      🔗 Connect with:

      Max Sattar: https://www.linkedin.com/in/maxsatter/

      Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/


      #CannesLions2023 #DigitalAdvertising #AI #AudienceSegmentation #MarketingStrategy #PrivacyTracking #CustomerEngagement #BrandPerformance #Unveiled #adtechroom
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      27 min
    • EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC

      EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC
      Jun 11 2024

      Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel


      📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry → https://www.darkroomagency.com/newsletter


      🔗 Connect with:

      Ori Zohar: https://www.linkedin.com/in/orizohar/

      Lucas DiPietrantonio: https://www.linkedin.com/in/lucasdipietrantonio/
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      39 min
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