If you’re a solo esthetician who dreads content, this one’s for you. We sit down with Christian Ochoa (Digital Content Manager, Tuel Skincare & Berodin Wax) and Chrissy Roberts (Community Manager, Tuel & Berodin) to break down what actually moves the needle on Instagram, without a content team.

We cover where to start (pick one platform), how to post when you “hate being on camera,” simple formats that convert (BTS, progress pics, voiceovers, carousels), and why engaging like a human beats chasing every trend.

We also talk comfort zones, imposter syndrome, and the mantra: done is better than perfect. This is Part 1—Part 2 drops in two weeks.

What we cover:

• The one-platform rule (and how to repurpose later)
• Non-face content ideas: hands-only demos, client progress, voiceovers
• Engagement that attracts local clients (comments > heart emojis)
• Showing your space & vibe so clients feel safe booking
• Easy posting cadence you can keep up with

Christian Ochoa is the Digital Content Manager at Tuel Skincare and Berodin Wax, where he helps bring the brands to life through social media, education, and events. He’s also a licensed esthetician with a passion for empowering pros to grow their businesses and clients to love their skin.

Chrissy Roberts is a Community Manager at Tuel Skincare and Berodin Wax. She runs the socials, source and schedule content, and make sure their esthie community, from OG clients to new pros, is always connected and supported. You can find us on Instagram at @tuelskincare and @berodinwax_!

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