Couverture de SoDA Series LIVE - On Air

SoDA Series LIVE - On Air

SoDA Series LIVE - On Air

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Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. SoDA is a global network of innovative digital agencies. Together they bring you SoDA Series Live On Air, the podcast edition of our LinkedIn livestream conversations with creative leaders from around the world. Here they share their personal experiences, professional journeys, and what keeps them inspired to innovate. About Adobe: adobe.com About SoDA: sodaspeaks.comSoDA Series Live Art
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    • A Converstation from SXSW: Beyond the Prompt: Leveraging GenAI to Modernize Creative Workflows
      Feb 20 2026
      Join Adobe and SoDA, live from SXSW, for a lively discussion with leaders from world-class digital, experience, and design studios – Athletics, HUSH and Tool – about the state of Gen AI in their agencies. We’ll discuss how these leaders are navigating the transformation with their clients, recent AI-fueled projects, and the concrete and practical ways they are managing this change within their own teams.Speaker BIOSJameson Proctor, AthleticsPartner & CEOJameson is a partner and CEO of the Brooklyn-based, brand innovation studio Athletics. A Virginian by birth, a New Yorker by choice, Jameson has over 20 years of experience directing, managing, and operating brand and digital practices. During his time at Athletics, Jameson has co-authored and championed Athletics’ vision and strategy, and has ensured its successful execution through the day-to-day management of finance and studio operations. In addition to his leadership role, Jameson remains deeply engaged in Athletics’ creative practice. He has led the design and development of digital experiences for a wide range of clients—including the New York Review of Books, the New Museum, and JPMorgan Chase—and has co-directed cross-disciplinary rebrands for Galileo, ShareFile, and Trace. Jameson has also overseen the development of proprietary creative tools such as Otto for Square and Athletics’ own generative motion platform, Sesame, helping to push the boundaries of how technology can amplify brand expression.Erik Karasyk, HUSHFounding PartnerAs an artist, technologist, and founding partner at HUSH, Erik is passionate about creating impactful spaces and experiences that resonate with meaning and purpose. At HUSH, they are a multi-disciplinary team of designers, technologists, and strategists creating environments that help people connect, explore, and inspire. Erik has also been an avid scuba diver since his teenage years, which has shaped his curiosity about technology and deepened his commitment to sustainable design. He strives to create experiences that not only captivate but also respect the environment. His journey began with learning computer animation (just before Windows 95 existed), and he started his career as an interactive artist and visual effects director—ultimately founding HUSH in 2006.Dustin Callif, ToolPresidentDustin leads the day-to-day management of Tool, a creative production partner working with the world's most recognized brands, ad agencies and entertainment studios across content, experience and creative technology executions. Our mission is to help clients concept and produce creative marketing that achieves earned attention. Before joining Tool, Dustin was Co-Owner & Managing Partner at digital agency Spacedog, with offices in L.A. and New York. In 2008, Dustin helped to negotiate Spacedog’s acquisition by Mendelsohn Zien and Hakuhodo, the second largest advertising holding company in Asia. LINKSErik LinkedIN Profile HUSHDustin LinkedIN ProfileTOOLJameson LinkedIN ProfileAthleticsErik mentions the HELIX project, created with Firefly, that's now live: https://business.adobe.com/blog/how-hush-and-adobe-ai-gave-the-helix-nj-a-voice Artist and designer, Norman Teague, who was at MOMA when this aired, https://www.normanteaguedesignstudios.com/ Intro to Adobe Project Concept (not formally released yet): https://blog.adobe.com/en/publish/2024/10/14/new-creative-beginnings-gen-ai-redefining-ideation-with-project-concept __About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠__Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠
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      56 min
    • A Converstation with NeoPangea: On Designing for Physical Spaces and Human Interaction
      Feb 7 2026

      Designing for physical spaces and human interaction is at the forefront of the work Brett Bagenstose and his team at NeoPangea do on a daily basis. A large focus of the museum installations they produce centers around creating immersive experiences that are not only educational but also engage our senses, so the encounter is memorable. In this next installment of SoDA Series Live with Adobe, Brett will discuss his journey in storytelling using physical spaces but will also explore the ethical considerations he faces with regard to AI utilization. He will also weigh in on how young designers should embrace AI to enhance their talents, not shy away from it.


      SPEAKER BIO

      Brett is the Founder of NeoPangea and loves to create story-driven immersive & interactive experiences for real spaces & digital worlds. As a leader of a talented group of creative eclectics and technologists, he is driven to develop great leaders, push his team to conceive the inconceivable, and yes, give them a hug or a high five when they need it. NeoPangea’s clients include Disney, National Geographic, Paramount, MCAAD, McCormick & Company, NBCU, Smithsonian, Hershey’s, Unique Snacks, Imagine Exhibitions, Ally Bank, and many more fine folks. Their work has been a finalist for four Emmys and we’ve bagged gongs from the American Alliance of Museums, SXSW, Themed Entertainment Association, Communication Arts, CableFax, HOW, Ad Age, Promax, and The Webby Awards.


      LINKS

      Brett Bagenstose - LINKED INNeoPangea


      Podcast Mention:

      Nefrina Living Hologram

      Full Recording on Linked In


      HOST -

      Talin Wadsworth



      __

      About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
      About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
      __
      Edited with Adobe Podcast: ⁠podcast.adobe.com⁠.

      For more information, please contact ⁠sodaserieslive@adobe.com⁠

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      55 min
    • A Converstation with Raw Materials: On Creativity and the Power of Different
      Jan 23 2026

      John Roescher, Founder and CEO of Raw Materials, joins Adobe for a lively conversation on why design needs a reset: one that’s rooted in creativity, not just process. Drawing on his journey from building an award-winning design agency, Handsome, to evolving it into Raw Materials, John shares why the shift wasn’t just a rebrand, but a reinvention of what a design company can be. We’ll also explore the power design can have in driving innovation in high-impact industries and why aligning with the right partners and challenges is essential.


      LINKS

      John Roescher - LINKED IN

      Raw Materials Company Site


      HOST

      Talin Wadsworth



      __


      About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
      About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
      __
      Edited with Adobe Podcast: ⁠podcast.adobe.com⁠.

      For more information please contact ⁠sodaserieslive@adobe.com⁠

      Afficher plus Afficher moins
      55 min
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