Jason Kane, National Sales Manager for Midwest Salt with over 14 years in the industry, joins Phil to share his journey from responding to a Craigslist ad to becoming a logistics expert in the salt supply chain. From explaining why salt is more of a commodity than people want to admit, to breaking down the complex journey from mine to contractor's truck, to learning hard lessons from contract mistakes, Jason reveals why curiosity drives knowledge, why customer service runs everything, and why being smart and truthful with suppliers is the foundation of success in this industry.

Snow Fighters Institute

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Episode Chapters

00:22 - Intro and Welcome Jason Kane

00:46 - The History of Midwest Salt

01:38 - Jason’s Journey with Midwest Salt

05:31 - Customer Service in the Salt Industry

07:36 - Understanding Salt Logistics

08:54 - Regional Salt Sources and Types

12:33 - Challenges and Solutions in Salt Supply

14:34 - Bagged Products & Custom Solutions

16:29 - Liquid Deicing Solutions

18:33 - Government Contracts and Challenges

19:27 - Getting to Know Jason

20:56 - Availability and Client Engagement

23:16 - Industry Insights & Trends

27:08 - Things to be Mindful of in 2026

34:54 - Final Thoughts

Key Learnings

Midwest Salt Started as Bags in Basements - When owner Tony Johnson acquired Midwest Salt in 2008-2009, it was a smaller mom and pop shop delivering bags of salt into people's houses and basements, salt to water softeners, things like that. Tony came from a logistics background connecting dots with hub and spoke models, so when he saw the opportunity to acquire a company that fit his expertise, he took it. Midwest Salt is fundamentally a logistics company like many service providers.

From Craigslist to National Sales Manager - Jason joined Midwest Salt in late 2010 after responding to a Craigslist ad, having just moved from Colorado. What he thought would be a part-time job to get his feet in the industry turned into a 14-year career. He started managing warehouse stock, getting on trucks for routes, then evolved into an office sales position after two years of literally doing the heavy lifting.

Skydiving Taught Customer Service at Life-or-Death Level - Between 2012-2016, Jason spent summers as operations and customer service manager for a skydiving company while returning to Midwest Salt each winter to drive semis and deliver salt. In skydiving, customer service was literally about taking care of people's lives - ensuring planes were in tip-top mechanical condition, gear was the best available, and instructors were exceptional. This foundation taught him that no matter what you're selling, you're really taking care of people.

Customer Service Is Having a Revival - There's been a breakdown of customer service across industries, but it's starting to come back. People are seeing the value again. Companies thriving in customer service make the investment and create feedback loops - they're always asking for feedback through surveys and making it easy to provide input. Companies with terrible service make you dig to find a way to give feedback, then you never get a response - it's a black hole.

Salt Is More of a Commodity Than People Want to Admit - When it comes down to how salt moves and the cost it accrues getting from point A to point B to the end user, it's very much a commodity business. But the service layer on top of the commodity is what differentiates suppliers. It's not just about the product - it's about reliability, logist...

Stephanie Leveling, Brand Ambassador for Boss by Integra with over 30 years in the landscape and snow industries, joins Phil to share her journey. From discussing why snow contractors are professionals making massive investments before the first snowflake flies, to the importance of job costing data and supporting women in the trades, Stephanie reveals why proper software implementation is a marriage not a fling, and why turning into the storm instead of running from it has defined her career.

Snow Fighters Institute

Snowfighters Youtube Channel

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Episode Chapters

00:34 - Stephanie’s Background and Career Journey

03:02 - Personal Interests & Industry Involvement

03:58 - Challenges and Defining Moments

06:06 - Transition to the Integra Group

11:53 - Boss Software and Industry Solutions

13:09 - Importance of Professionalism in the Industry

22:10 - Unique Features of Boss Software

25:42 - The Realities of Software Implementation

26:56 - Ensure Successful Onboarding

28:39 - Commitment to Software Adoption

30:24 - Industry Involvement and New Developments

33:48 - Empowering Women in the Industry

37:49 - Promoting Trades and Workforce Development

42:55 - The Impact of AI on the Industry

45:25 - Personal Reflections and Career Advice

Key Learnings

Women Don't Work in the Industry - Prove Them Wrong – In 1993, when Stephanie told her female horticulture professor she had a job offer in the industry, the professor responded: "Women don't work in the industry. They do research." Stephanie held onto that for her entire career to be as successful as possible, always trying to be at top of her game. Now at 50, it's time to give back and help others so they don't go through the same things.

Snow Contractors Are Professionals, Not Helpers – Property managers have no idea what goes into snow removal. There could be an outlay of $250,000 to half a million dollars just in salt in July before anything happens. Mechanics start going through equipment in August, purchasing trucks and equipment - massive investment before serving clients. Stephanie: "We as the industry need to educate them. We need to remind the industry that you are professionals. You can walk away at any time."

Job Costing Is Everything – After a snow event you have a mountain of data - you need to know if you performed, if adjustments are needed, if someone put down too much salt. Boss's job costing is heads and tails above other products because you can get so granular without needing third party help. You can slice and dice it however you want to look at it - critical when the next event comes right on the heels of the first one.

Tech Stack Is a Trap – People tout how big their tech stack is, but the problem is none of them talk to each other. You still have a giant room of admin entering all that data which creates human error and delays getting actual data. Having everything in one place means if you go on a two-week cruise during winter (which nobody does), everybody has the information - not on somebody's desktop or piece of paper in a notebook.

Software Implementation Is a Marriage Not a Fling – It takes three years to fully implement any software platform. People bounce from one software to the next and undermine implementations because the team thinks "in six months this won't even be here, so why bother?" No buy-in from the team means it won't work. It has to start from the top - owner or whoever's running point has to be the champion and stay committed so everybody else buys in.

Discovery...

Listen in as Phil Harwood interviews Jeen Stork from Stork's Plows about Snow Alliance, April 25-26, hosted by Stork's Plows at their Leesport, PA facility. If you're in the snow business, you will not want to miss 2025 Snow Alliance.