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Ray Quattromini of Fortuna Data is joined by David Fox from JPY, the UK distributor for Archiware, for a deep dive into one of the most underappreciated areas of IT: data archiving, backup, and long-term storage management.

David has been in the industry since the early 90s, starting out in pre-press and desktop publishing before migrating into the world of audio, video, and media storage. Today, he helps organisations across media & entertainment, law enforcement, universities, and enterprise manage and protect their data using Archiware's P5 software a powerful backup, archive, and replication platform that works across LTO tape, cloud, and a wide range of storage hardware.

In this episode, they cover: -

- The difference between backup and archive and why both matter

- Hot vs cold storage and why media companies are constantly running out of space

- How P5 handles LTO tape migration (LTO 8/9 to LTO 10) without losing your index - CCTV and law enforcement use cases, including 90-day retention compliance

- Why LTO tape is making a comeback especially for AI training data

- The real cost of cloud storage vs on-prem tape

- Immutable backups and ransomware protection using S3 object storage

- Data sovereignty concerns and the shift back to on-prem solutions

- New features in Archiware P5 v8: EDL restore for video editors

- How P5 is licensed and what that means for your infrastructure Whether you're in post-production, IT, or just trying to figure out where to put all your data this episode is packed with practical insight.

Find out more about Archiware: www.archiware.com

Find out more about Fortuna Data: www.fortunadata.com

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In this episode, Ray Quattromini speaks with Richard Howson, UK Channel Manager at Impossible Cloud, about one of the most overlooked risks in enterprise storage the US Cloud Act.

Richard explains why simply storing data in the UK isn't enough if you're using a US-based cloud provider, and how true data sovereignty requires knowing where your data lives, who has legal access to it, and how it's protected. They also dig into the real cost of hyperscaler storage, the growing demand for UK sovereign solutions across all sectors, and how Impossible Cloud is positioning itself as the go-to object storage layer in a multi-cloud world.

A must-listen for MSPs, resellers and IT leaders navigating data compliance and cloud cost control.

Chapters
00:00 Introduction – Meet Richard Howson from Impossible Cloud
00:46 What Is Impossible Cloud and Richard's Role in the UK Launch
01:04 The US Cloud Act – What It Means for Your Data
02:16 How Impossible Cloud Delivers True Data Sovereignty
02:43 Why Hyperscalers Are Failing on Cost Transparency
04:09 How Impossible Cloud Pricing Works – Zero Egress, Zero API Fees
05:11 Setting Up Buckets and Managing Customers as an MSP
05:50 Immutability, Versioning and Data Encryption Explained
06:39 Cloud Performance – Does It Match the Hyperscalers?
07:47 S3 Compatibility and Software Integrations (Veeam, Acronis, HYCU)
09:23 Ransomware Recovery – How Fast Can You Restore?
10:00 Why Impossible Cloud Focus on Object Storage Only
12:15 The Partner-First Channel Model – No Direct Sales
13:57 The Problem With Hyperscaler Lock-In
16:19 Why You Need to Understand and Classify Your Data Now
18:47 Use Cases – CCTV, Media & Entertainment, AI Training Data
21:17 API Automation for MSPs and Resellers
23:14 Why Data Sovereignty Is Now a Board-Level Decision
27:02 Where Cloud Storage Is Heading in the Next 5 Years
29:23 Wrap Up

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Is your storage strategy built for the future or setting your business up for failure?

In this episode of the Fortuna Data Podcast, Ray Quattromini sits down with Matteo from Kingston Technology to break down what IT leaders, CIOs, and infrastructure decision-makers need to understand about modern storage.

With data growing faster than most organisations can control, and AI workloads driving unprecedented demand, the wrong storage decisions today can lead to higher costs, downtime, and long-term risk.

This conversation covers:
How to choose the right SSD, NVMe, or memory for your workload
Why total cost of ownership (TCO) matters more than cost per GB
The real differences between SLC, MLC, TLC, and QLC NAND
How AI is reshaping infrastructure and driving on-premise demand
The hidden risks of cheap storage decisions
Why storage is now a board-level conversation (not just IT)

You’ll also gain insight into enterprise storage reliability, endurance, and performance trade-offs, plus what’s coming next in storage architecture, including PCIe Gen5 and composable infrastructure.

Who This Is For
CIOs, CTOs, and IT Leaders
Infrastructure & Data Centre Managers
Businesses scaling AI or high-performance workloads
Anyone evaluating storage, backup, or long-term data strategy

00:00 The storage problem businesses are ignoring
00:22 Introduction: Fortuna Data x Kingston Technology
00:40 Kingston’s history and evolution in storage & memory
01:47 Matteo’s role: bridging customers and engineering
02:44 Storage shortages, rising costs, and supply strategy
05:07 Military-grade encrypted storage explained
06:17 NAND types explained: SLC vs MLC vs TLC vs QLC
08:46 Matching storage to workloads (and why it’s often missed)
09:48 Endurance vs capacity vs cost: making the right trade-off
10:42 What makes Kingston enterprise storage different
11:29 Testing, reliability, and lifetime warranties
13:43 Enterprise SSDs, NVMe, and performance benchmarks
15:25 AI workloads: hype vs real demand
16:14 Why businesses are bringing data back on-premise
18:08 Why cost per GB is the wrong metric
19:23 The biggest storage mistakes businesses will regret
21:02 NVMe vs SATA: where each fits
22:18 Why SSDs are NOT ideal for long-term archiving
24:01 The future of storage: architecture over hardware
25:10 CXL, memory pooling, and composable infrastructure
26:09 Silicon photonics and the future data centre
31:34 Why storage is now a boardroom priority
32:45 AI, cyber resilience, and data growth pressures
33:46 Energy efficiency and smarter storage decisions

If you're rethinking your storage strategy or planning for AI-driven workloads:

👉 Visit Fortuna Data for expert guidance on building resilient, scalable infrastructure
👉 Or request a storage architecture review to ensure your decisions today won’t cost you tomorrow

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