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Small But Mighty - Marketing Moment

Small But Mighty - Marketing Moment

De : Josh Becerra
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Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.

Music by Sergio Prosvirini From Pixabay

© 2024 Small But Mighty - Marketing Moment
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    Épisodes
    • Showing up for our community: The Power of Voting
      Nov 4 2024

      In this special episode, I’m sharing why being engaged in our community matters—and how voting is one of the most impactful ways to do that.

      From my own experiences volunteering and organizing, I’ve seen firsthand how stepping up strengthens our connections and creates a better future for everyone.

      Election Day is tomorrow, November 5th, and I encourage each of you to make your voice heard.

      Tune in to hear why voting is crucial, how it shapes our community, and where you can find resources to ensure you're ready to cast your ballot.

      Let's show up for each other and make a difference together!

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      3 min
    • Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond
      Oct 27 2024

      In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape.

      I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints.

      I dive into how these focused cycles keep us nimble, boost transparency, and foster trust.

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      5 min
    • The Complexity of Winning and Losing: Lessons from the MN Lynx and Marketing KPIs
      Oct 21 2024

      In this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing.

      Society often pushes us to see things in binaries—either you succeed or you fail—but the reality is far more complex. Drawing parallels to marketing, I discuss how we can apply this mindset to our KPIs. Instead of seeing an underperforming campaign as a failure, what can we learn from it?

      Tune in as we talk about growth, resilience, and the hidden lessons in both sports and business.

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      3 min
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