This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this. I break down the three main methods and walk you through the questions you should be asking yourself before you decide which approach fits your business best.
Enjoy the episode!

👇

Stop wasting time, energy and money on AI-generated content that never shows up in search results. The goal of SEO content is to appear when someone is searching for your service or offer.
In this upcoming free webinar, I’m walking you through:
• the practical way to use AI for SEO content that actually ranks
• what Google thinks about AI content
• why ChatGPT is not a keyword research tool
• how to structure a blog post so it shows up in both Google and AI search.
This shing ding is going down on May 29th at 10am Pacific time. Grab your spot here. Be there or be square!

🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every Wednesday.

🧰 I love me a good digital marketing tool. This week’s recommended tool is Podchaser.

I use it to get notified anytime my name appears in a podcast. Sometimes podcast hosts don’t let you know when your guest appearance goes live so this is a great way to know. It also sometimes finds mentioned if you’re not a guest. So if someone mentions your name in the show notes, you get notified.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is How Constraints Help You Focus, Create, and Finish on the Art of Manliness podcast.

I can’t recall why I liked this one specifically; it was in my like list and I feel like it helped put some awareness around my procrastination habits.

About This Show

The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Webinar sign up through my newsletter...

🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every Wednesday.

AI can't make you rank. But if you want to use AI, please let me help you use it properly. Join my webinar on May 29th and learn how to use AI for ranking your blog posts. Be sure to join my newsletter list above for details.

🧰 I love me a good digital marketing tool.This week’s recommended tool is Answer SocratesIt's a search tool that shows you what questions people are asking around a core topic. For example, I typed in "website traffic" and it shows a bunch of questions in categories like all the questions around that topic that start with "how", "can", "what", "where" and others.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is How to Make the Most of Uncertainty with Simone Stolzoff on the Jordan Harbinger Show.

My favorite thinking piece is, and I quote… "trust your future self to handle future problems".

I have been struggling with this unknown as a business owner so much lately since AI is shaking up the search world. And some decisions in my day because I should be doing something else, and this all sort of intertwines together. It gave some practical steps to practice uncertainty, something as simple as taking a new way to work or experiment with smaller choices like something as something that you woudln't normally order at a restaurant.

If you listen to the episode, let me know how you like it!

About This Show

Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, AI SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.

I am sharing a prompt I use when I'm looking at a blog post that should be getting more traffic than it is. Instead of writing something new, I walk you through how to use AI to evaluate what you already have, what variables you need to fill in to get useful recommendations, and where the prompt has limits so you're not expecting it to do something it can't. If you've got a post sitting on your site that isn't doing much, start here.
Enjoy the episode!

🗞️ ⁠Digital Marketing Takeaway⁠Digital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every Wednesday.

👉 For all the prompt, links and resources mentioned in this episode, check out the supporting blog post here.

👉 Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results.

🧰 I love me a good digital marketing tool.This week’s recommended tool is Her AI Club.

For women who want to use AI and automation in their business, there is no better community. There are monthly calls that help you troubleshoot, build and connect with other people want to improve their business. The ladies who build the community are engaging and always improving the club benefits. I’ve enjoyed getting to meet new people and learn from others. And it’s how I first learned how to build out a full on automated playbook! Super nerdy and super fun. The club also offers tutorials around AI tools and provides skills builder tools to help you customize your Claude.

Peek inside my toolbox.

🎧 This week’s recommended podcast episode is [name of show and who by]

[insert description]

About This Show

Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, AI SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.