This episode is all about giving your trend posts way more shelf life. You know those blogs that pop off for a hot minute and then disappear? I'm sharing how to keep them working for you long after the trend fades.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

I had an amazing conversation with Sheryl, a former national TV broadcaster who now helps entrepreneurs grow their businesses through podcasting and visibility. We dug into why podcasting isn't just about downloads, it’s about building real, high-trust relationships that can lead to clients, collaborations, and speaking opportunities. She also shared some eye-opening insights on using podcasting as a strategic marketing tool, why high-ticket offers are a smarter starting point, and how AI is starting to impact the podcasting space. If you’ve ever wondered how to make podcasting actually work for your business, this conversation is packed with clarity and direction.

Timestamps
00:38 Overcoming the Fear of Being Seen
01:21 Sheryl's Broadcasting Background
03:11 Challenges and Strategies of Starting a Podcast
05:09 Monetizing Your Podcast
07:13 Building Trust Through Podcasting
19:17 Leveraging AI in Podcasting
23:39 Guesting on Podcasts for Visibility

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

This convo is from when I was a guest on the Authentic AI® for Entrepreneurs podcast. It was so good and I know you’re gonna get a ton out of it. We got into how to actually use AI in a way that supports your content strategy, especially when it comes to blogging, SEO, and even fun stuff like quizzes and interactive features for your site. I shared why those “set it and forget it” AI tools usually don't work out as you would think, how I use my Brand Blueprint tool to get better results, and what it really takes to stand out with search right now. Plus, I walk through how I use AI to plan six months of content in way less time (you know I love a system). Definitely give it a listen if content creation has been feeling like a lot lately.

Timestamps

02:16 The Role of AI in SEO
03:49 Challenges with AI-Generated Content
06:56 Building Credibility and Expertise Online
11:09 Interactive Content and AI Tools

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.