Tirza Jova calls it divine timing: the corporate layoff that gave her the runway to build Milk by Mom, a breast milk freeze drying service that grew into a seven-figure business in under three years. What started as personal frustration with how breast milk was stored became one of the fastest growing e-commerce startups in Arizona, now operating out of a 4,000 square foot facility and serving over 4,000 mothers nationwide.

What makes Tirza's story different is where she found the opportunity: not in tech, not in software, but in a category with zero innovation. She built trust with her customers before she scaled, ran the entire operation on Google Sheets before building a proprietary ERP, and validated the business for six months before leaving her corporate job. If you're an entrepreneur sitting on an unconventional business idea and wondering whether it's big enough, this conversation on the Six Fig Podcast will change how you think about building your own six figure business.

Chapters:

(00:00) Introduction

(01:51) From Corporate Career to Startup

(05:54) The Timeline From Idea to Launch

(11:38) Skipping the Business Plan

(17:26) Timeline to Six Figures

(24:34) The Customer Journey and Cold Chain

(37:00) Simplify Relentlessly

(44:55) The Future of Milk by Mom

(49:44) Balancing Motherhood and Business

(56:03) Final Advice for Women Entrepreneurs

Tirza says "simplify relentlessly" is her team mantra. What's the one system that changed your business? Drop a comment.

Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business.

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2026 Creator Trends Report

Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/

Join us LIVE in-Person...

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough

Connect with Michael:

Instagram: https://instagram.com/michaelrhunter

Website: https://michaelrhunter.com

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Connect with Tirza:

Website: https://milkbymom.com

LinkedIn: https://www.linkedin.com/in/tirza-jova-4709598/

Instagram: https://www.instagram.com/milkbymom

YouTube: https://www.youtube.com/@MilkbyMom

HERE'S WHO MAKES THE SHOW POSSIBLE:

Spiffy Checkouts

The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co

PersonalBrand.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

Samantha Harper says money is energy, and During one meditation, she pictured expanding her bank account, and two weeks later six figures showed up in it. She had a 20% chance of surviving cancer at age 20. She survived it three times. Then she spent a decade as a clinical trauma therapist before getting pulled into HR and told she was "rising too fast" for a promotion she was the only one qualified for. That was the moment Samantha Harper walked away from corporate forever and built a business around something most executives would never admit they need: frequency work.

What makes Sam different from every other spiritual leader online is what she brings to the table that they cannot: an EMDR certification, a master's in trauma counseling, and 20,000+ clinical hours. She does not teach mindset. She rewires nervous systems. If you are an entrepreneur who has hit a ceiling you cannot think your way past, this conversation will show you why your body, not your brain, is the bottleneck.

Chapters:

(00:00) Introduction

(02:48) Getting Denied for "Rising Too Fast"

(06:40) How EMDR Meets Sound Healing

(10:16) Money Is Energy, Not Mindset

(14:21) Why Your Nervous System Blocks Money

(19:15) What Frequency Actually Is

(25:17) Spiritual Bypassing Is Dangerous

(34:16) The Sound Vault Membership

(42:01) Reducing the Half Life of Inspired Action

(44:14) Where AI and Consciousness Are Headed

(48:47) Frequency Academy: The Six Pillars

Sam says the most spiritual moment of her life happened in the darkest moments, not in the light. Have you experienced something similar? Drop a comment below.

Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business.

Here's some more resources to help you crush it.

2026 Creator Trends Report

Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/

Join us LIVE in-Person...

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough

Connect with Michael:

Instagram: https://instagram.com/michaelrhunter

Website: https://michaelrhunter.com

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Connect with Samantha:

Website: https://www.samanthaharper.com

LinkedIn: https://www.linkedin.com/in/sam-e-harper/

Instagram: https://www.instagram.com/sam_e_pants/

HERE'S WHO MAKES THE SHOW POSSIBLE:

Spiffy Checkouts

The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co

PersonalBrand.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

Natalie Hunter has hit six figures across five completely different business models, from speaking on stage to transformational coaching to a lash business she started after walking away from a national speaking career, and every single pivot started with an intuitive nudge that everyone around her said was crazy.

What makes her perspective rare is not the revenue but the pattern underneath it. She built her coaching skill set for years before charging a dollar, did 100 free coaching calls that exploded her business right before COVID shut down the speaking industry, and now argues we are leaving the information age entirely. Her belief is that the coaches and leaders who win next are not the ones with the best content, but the ones who can create real transformation in real time. If you feel called to coach, lead, or build a personal brand rooted in something deeper than tactics, this episode is for you.

Chapters:

(00:00) Introduction

(02:14) The 2008 Layoff That Changed Everything

(09:14) The Self-Sabotage She Caught in Real Time

(18:00) Going Back on Stage With a Different Energy

(25:27) The Hearing Loss That Forced Her to Listen

(31:04) The Phone Call That Changed Everything

(44:18) Becoming Chief Transformation Officer

(53:57) Inside Brand Business Breakthrough

(59:19) Why We're Leaving the Information Age

(01:05:43) Advice for Spiritual Entrepreneurs

Natalie says the information age is over and the transformation age is here. Do you agree or is great informational content still king? Drop a comment below.

Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business.

Here's some more resources to help you crush it.

2026 Creator Trends Report

Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/

Join us LIVE in-Person...

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough

Connect with Michael:

Instagram: https://instagram.com/michaelrhunter

Website: https://michaelrhunter.com

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Connect with Natalie:

Website: https://nataliehunterlive.com

LinkedIn: https://www.linkedin.com/in/nataliehunterlive/

Instagram: https://www.instagram.com/nataliehunterlive/

HERE'S WHO MAKES THE SHOW POSSIBLE:

Spiffy Checkouts

The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co

PersonalBrand.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com