Thinking about writing a book? You need to hear this first.

In this powerful conversation, I sit down with Michelle Barard—editor, author advocate, and founder of Michelle Barard, LLC—to talk about what really happens after you write your book.

We cover:

• How to find your message (even if you think you have nothing to say)
• The most common mistakes new authors make when launching a book
• What it takes to market a book effectively (spoiler: it’s not just a Facebook post)
• Why your book is a business—and how to treat it that way
• The emotional challenges of visibility and being seen online as an author

Whether you're a coach, a consultant, or a creative, Michelle’s practical and mindset-based wisdom will help you bring your book into the world with purpose.

Connect with Michele:

Marketing Plan Blueprint Mini-Course: bit.ly/mpbsimplify

FB/IG/Twitter/TikTok: @urbanbookeditor

Medium: https://medium.com/@MicheleBarard

Somewhere in the Middle Podcast: https://www.thesomewhereinthemiddlepodcast.com

https://www.michelebarard.com

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Running Facebook ads can be a game-changer—but only if you have a solid foundation in place. In this episode, I sit down with Carol Kabaale, a marketing expert specializing in helping female coaches build business ecosystems outside of social media.

We dive into the biggest mistakes online coaches make with paid ads, why having a validated offer is crucial before you start spending, and how to set realistic expectations for success. Plus, Carol shares her insights on running ads with a small budget and the key questions to ask before hiring an ads manager.

If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you!

Tune in to learn:

• Why most ad campaigns fail—and how to avoid costly mistakes
• The importance of testing and refining your offer before investing in ads
• How to start small and scale your ad strategy over time
• The role of awareness campaigns in attracting the right audience
• What to look for when hiring a Facebook ads expert

Connect with Carol:

Instagram - https://www.instagram.com/carolkabaalecompany/

LinkedIn - https://www.linkedin.com/in/carolkabaale/

https://carolkabaale.com/quiz/

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Feeling overwhelmed by content creation? AI might be the answer. In this episode, I chat with Erika Stanley about how AI can help entrepreneurs streamline their content process, generate ideas faster, and enhance their messaging without losing authenticity. We discuss the best ways to integrate AI into your marketing workflow, from custom AI bots to content structuring, plus common misconceptions about AI in business.

Key Takeaways:

• How AI can help structure and refine your content ideas
• The best AI tools for small business owners
• Why AI is a brainstorming partner, not a replacement for creativity
• How to avoid the biggest AI content mistakes

Connect with Erika:

https://www.linkedin.com/in/ejstanley/

https://www.instagram.com/mileenddigital

https://www.instagram.com/aiqueenssociety

Download her free Custom GPT, the SnarketingBot, your sassy marketing assistant: https://mileend.myflodesk.com/snarketingbot

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/