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Simon Says Video

Simon Says Video

De : Simon Banks
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 Hosted by video strategist and expert Simon Banks. We talk about all thing video and how to use this powerful medium to grow your business. If you are a business owner or marketer, you need to know how to use video for your business, and how to get a Return of Investment on any video content you create. We talk about video strategy, production, content, distribution, marketing, gaining new leads and getting new clients. And so much more.2022 Economie Marketing et ventes
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    • AI for Video Creation – Creativity Killer?

      AI for Video Creation – Creativity Killer?
      Feb 12 2025
      In this solo episode of Simon Says Video Podcast, Simon explores the impact of AI on video creation. Is it a game-changer or a creativity killer? He dives into the pros and cons of AI tools, their role in scripting, editing, and content repurposing, and how video creators can embrace AI while maintaining authenticity. Timestamps & Key Topics ⏱️ 00:00 – Introduction AI’s rapid rise in content creationConcerns among creatives: Will AI replace creativity?Overview of the episode ⏱️ 01:06 – The AI Debate: Love It or Hate It? Polarised opinions on AI in the creative industryAI’s undeniable impact on workflow efficiency ⏱️ 03:45 – AI in Scripting & Storyboarding AI tools for script generation (ChatGPT, Jasper, Copy.ai)How to personalise AI-generated scriptsImportance of keeping your unique voice ⏱️ 05:35 – AI for Video Editing: Does It Work? Testing AI-powered editing tools (Runway ML, CapCut, Maestro)Challenges in AI-generated video editsWhy human creativity is still essential ⏱️ 07:06 – AI Voiceovers: Are They Replacing Humans? AI voice generators (Synthesia, Eleven Labs, Murph.ai)Potential impact on voiceover artistsAre AI voices convincing enough? ⏱️ 08:13 – AI for Content Repurposing Using AI to create short-form content from longer videosTools like Descript and social media auto-editing apps ⏱️ 09:10 – AI in Enhancing Video & Audio Quality AI tools for video upscaling (Topaz AI Video)AI-powered audio cleaning (Adobe Podcast, Final Cut enhancements)How AI can improve production value ⏱️ 10:09 – AI Stock Footage & Animation AI-generated visuals: Are they realistic?Tools like Runway ML, Kaiber AI, Canva animationsCurrent limitations of AI-created video assets ⏱️ 11:12 – The Authenticity Challenge Why AI-generated content can feel impersonalThe importance of maintaining a human touchHow to balance AI efficiency with personal branding ⏱️ 12:47 – Can AI Create a Video Without You? The reality of AI-generated video productionDoes AI lack creative intuition and emotional depth?Why personal presence in video content still matters ⏱️ 14:20 – Closing Thoughts Simon’s take on the future of AI in video creationWhat AI tools have you used? Share your experiences!Links to mentioned tools & resources in the show notes Resources & Links Mentioned 🔹AI Writing & Scripting Tools: ChatGPT, Jasper, and Copy.ai 🔹 AI Video Editing Tools: Runway ML, CapCut, Maestro 🔹 AI Voiceover Generators: Synthesia, Artlist, ElevenLabs and Murf.ai ) 🔹 AI Content Repurposing: Pictory and Descript,Auto-editing social media tools 🔹 AI for Video Quality: Topaz AI Video, Adobe Podcast (for audio cleanup) 🔹 AI Stock & Animation: Runway ML and Kaiber AI, Canva 💬 Join the Conversation! Are you using AI in your video workflow? What tools have made the biggest impact for you? Drop a comment or message Simon with your thoughts! 📩 Follow & Subscribe: Stay updated on future episodes! 🎥 More on Video Creation: Visit the Website Buy the Book Work with Me
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      15 min
    • Video Brand Guidelines with Simon Holt

      Video Brand Guidelines with Simon Holt
      Nov 5 2024

      Why Your Business Needs Video Brand Guidelines

      I am excited to share the latest episode of the Simon Says Video Podcast, in which I had an insightful conversation with my long-time colleague and video expert, Simon Holt.

      Why are video brand guidelines important?

      As video continues to dominate the digital landscape, it's crucial for businesses to ensure their content remains consistent, professional, and aligned with their brand identity. Yet, many companies overlook this vital element.

      In this episode, Simon Holt shares his 25+ years of industry experience to unpack why businesses should develop clear and effective video guidelines.

      Here's what you'll learn:

      • What video brand guidelines are and why they matter
      • Key elements every business should include in their video style guide
      • Tips on maintaining brand consistency across multiple platforms
      • Practical advice on music selection, scripting, and video formats
      • The importance of collaboration between marketing, design, and production teams

      If you're looking to enhance your video strategy, this episode is packed with actionable insights!

      Download Our Free Guide on Video Brand Guidelines.

      Don't miss out on this valuable discussion. And as always, feel free to like, share, and comment with your thoughts or questions!

      Connect with Simon Holt:

      Visual Culture

      LinkedIn

      Contact Simon:

      Visit the Website

      Buy the Book

      Work with Me
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      31 min
    • The 5-step process for creating effective video content

      The 5-step process for creating effective video content
      Mar 1 2023

      The 5-step process for creating effective video content

      In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it. 

      There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment. 

      Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.

      Highlights: 

      01:23 Recent Linkedin poll findings and benefit of video

      02:01 Reason 1: Increased reach and engagement 

      02:28 Reason 2: Improved conversion rates

      03:05 Reason 3: Enhanced customer experience

      03:21 Reason 4: Increased ROI

      04:11 The 5 P Process

      04:26 Plan

      05:13 Produce

      05:50 Publish

      06:21 Promote

      06:54 Performance 

      If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?

      Contact Simon:

      Visit the Website

      Buy the Book

      Work with Me

      If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

       

       

       

       
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      8 min

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