Are you guilty of building a great product and then not marketing it? Most executives have an incredible background, experience and reputation - but fail to leverage it in a way that serves them in the job market.

Too many executives think their experience and track record alone will be enough to stand out and get them the job they want. It won't. How you position yourself is critical - and the way to do that is to build it around the decision makers for the kind of roles you want.

Most executives walk into interviews and sound exactly like every other candidate. They talk about their background, their achievements, and hope that's enough. It's not. In this episode, Ross breaks down how to find your unique angle — the thing your competition can't compete with — and how to use it to get your interviewer to reframe what they're really looking for.

Most executives wait until the offer discussion before putting their negotiating hat on. It's too late.

90% of your ability to influence the offer you receive comes before that conversation. Executives are always negotiating, and most don't realise it.

If you're having a lot of first-round interviews that aren't progressing and you can't figure out why, this one's for you. Ross breaks down 5 practical things executives can do right now to change the way they interview — from shifting the dynamic with your interviewer, to telling your story at the right level, to the common mistakes that keep coming up over and over again. Drawn from 15+ years on the hiring side of the table and thousands of executive interviews.

Most executive roles are never advertised. So if you're spending your time searching and applying, you're fishing in the wrong pond. In this episode, Ross breaks down why so many talented executives struggle to attract opportunities, the real cost of staying invisible in your market, and the three things you need to do to get the right roles coming to you instead of chasing them.

Most executives can tell you everywhere they've been but not where they're going. In this episode, Ross breaks down why a lack of career clarity quietly undermines your positioning, your visibility, and the quality of opportunities that come your way — and shares the three questions that help senior leaders find their sweet spot in the market.

Benchmarking can be incredibly helpful to give executives' outside perspective and a steer on offer expectations. But it can also limit what they could earn. We discuss the pros and cons, and how to do it effectively.