In this episode of The Planning Podcast, we break down one of the most fascinating details from Shedeur Sanders’ rookie contract in the NFL—the Prime Equity clause that gives him a percentage of merchandise and NIL-related revenue.

This isn’t just about football—it’s about the power of negotiation, understanding your contract, and knowing your value. From Magic Johnson’s 25-year deal, to Michael Jordan’s Nike sneaker empire, to Patrick Mahomes’ equity-driven contract, history shows us that great contracts can literally change the game.

What you’ll learn in this video:

The unique “Prime Equity” clause in Shedeur Sanders’ contract

How NIL (Name, Image & Likeness) has shifted the way athletes approach business.

Historical examples of groundbreaking contracts in sports (NBA, NFL, endorsements)

Why negotiation isn’t greed—it’s alignment

How everyday professionals (not just athletes) can apply these lessons in their own careers

This conversation is for athletes, entrepreneurs, and anyone looking to better understand the importance of contracts, negotiation, and financial literacy.

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