In this episode of She is The Change, Illyana sits down with Kelly Allen, CMO and co-founder of Unboring, for a no-fluff conversation about creativity, clarity, and what marketing in cybersecurity really needs. From dancing to directing, Kelly shares her nonlinear journey into tech, revealing how an unexpected injury led her into the agency world, and eventually into the complex, jargon-riddled jungle of cyber marketing.

We talk about:

• How curiosity and empathy beat jargon every time: Kelly breaks down complex tech into real-world metaphors (yes, even submarines and spiders)
• Why women thrive in cyber marketing: From translating tech-speak to human-speak, to leading with emotional intelligence
• The rise of AI: Love it, use it, but don’t rely on it to be creative
• The marketing mistake we’re all making: More content ≠ better content
• The power of asking 'Why?': And why it’s the secret weapon for anyone entering the industry
• Creative + data = unstoppable: Kelly gets honest about learning to love spreadsheets (okay, tolerate them) and the magic of gut instinct backed by numbers
• Real talk on imposter syndrome: Why you don’t need it all figured out, and how risk is often just delayed growth

Episode Links:

https://www.witch.online/
https://www.linkedin.com/in/kelly-allen-394a61164/
https://www.unboring.digital/
https://www.witch.online/post/breaking-into-cybersecurity-marketing