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She Built It® Podcast

She Built It® Podcast

De : Melanie Barr
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À propos de ce contenu audio

Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.

© 2026 She Built It® Podcast
Direction Economie Management et direction Réussite personnelle
Épisodes
  • Alexandra Samit on Building a Jewelry Empire
    Mar 3 2026

    On She Built It®, Alexandra Samit, Founder & CEO of Alexandra Beth Fine Jewelry, shares how she transformed a teenage jewelry hobby into a thriving fine jewelry brand in New York City’s competitive diamond district.

    From selling handmade necklaces at 15 to pivoting during COVID into bespoke engagement rings and heirloom redesigns, Alexandra opens up about navigating business pivots, building credibility in the diamond industry, and scaling a direct-to-consumer luxury brand. She discusses earning her GIA certification, breaking into 47th Street, managing emotional client milestones, hiring when you’re the bottleneck, and maintaining trust in high-ticket sales.

    If you’re building a luxury brand, pivoting your business model, or curious about lab-grown vs. natural diamonds, this episode is a masterclass in modern entrepreneurship, craftsmanship, and reinvention.

    Connect with us:


    Alexandra Beth Fine Jewelry Website

    Alexandra Beth Fine Jewelry Instagram

    Alexandra Beth Fine Jewelry LinkedIn

    Alexandra Samit LinkedIn


    Work with She Built It® Media

    She Built It® Instagram

    She Built It® CEO, Melanie Barr Instagram

    Melanie Barr LinkedIn

    She Built It® LinkedIn


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    17 min
  • How Sockerbit Scaled From One Store to 1,800 Target Locations
    Feb 24 2026

    On She Built It®, Florence Baras, Co-Founder of Sockerbit, shares how she and her husband transformed a beloved Swedish tradition, lördagsgodis (Saturday candy), into a thriving U.S. retail and e-commerce brand.

    From navigating FDA regulations and import logistics to launching vibrant storefronts in New York and Los Angeles, Florence reveals what it really takes to build a profitable retail company from scratch. She opens up about sourcing only from Europe’s top candy factories, protecting margins despite rising import costs, surviving COVID with young children at home, and scaling nationwide through partnerships with Target and specialty retailers.

    If you’re building a retail brand, growing an e-commerce business, or scaling through major retail partnerships, this episode is a masterclass in community-driven growth, operational discipline, and long-term brand building.

    Connect with us:


    Sockerbit Website

    Sockerbit Instagram

    Sockerbit Facebook

    Sockerbit X


    Work with She Built It® Media

    She Built It® Instagram

    She Built It® CEO, Melanie Barr Instagram

    Melanie Barr LinkedIn

    She Built It® LinkedIn


    Afficher plus Afficher moins
    25 min
  • How Rave Nailz Turned Press-On Nails Into a Cultural Movement
    Feb 17 2026

    On She Built It®, Braelinn Frank shares how she transformed press-on nails from a side project into Rave Nailz, a brand redefining the beauty industry. What began as hand-painted designs evolved into a scalable, founder-led company now available on Amazon Prime.

    Braelinn breaks down how she balanced artistry with manufacturing, why quality control mattered more than rapid growth, and how she positioned press-on nails as a serious alternative to salon manicures. She also reveals the surprising bestseller that shaped her product strategy and why protecting creative integrity is the key to long-term brand success.

    If you're building a beauty brand, scaling a product business, or curious about the rise of reusable press-on nails, this conversation offers real insight into founder-led growth, product innovation, and cultural timing.

    Connect with us:


    Braelinn Frank Website

    Braelinn Frank Instagram

    Braelinn Frank LinkedIn

    Braelinn Frank Facebook

    Rave Nailz Website

    Rave Nailz Amazon Prime

    Rave Nailz LinkedIn

    Rave Nailz Instagram

    Rave Nailz TikTok


    Work with She Built It® Media

    She Built It® Instagram

    She Built It® CEO, Melanie Barr Instagram

    Melanie Barr LinkedIn

    She Built It® LinkedIn


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    13 min
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