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Sew in the Know

Sew in the Know

De : Ellie Threadwell
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Hi, I'm Ellie Threadwell.
Welcome to Sew in the Know. This is the podcast where we talk about what's actually happening in the world of sewing, quilting, and embroidery — the new machines, the industry news, the events, the trends, and yes, the occasional hot take.

But we also keep it real. No matter what's new and exciting out there, most of us are still sitting at our machines trying to figure out why something isn't working the way it should.

So we'll cover both. What's going on out there, and what actually matters in your sewing room.

Thanks for being here. Now let's get into it.

© 2026 Sew in the Know
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  • Sew In The Know: Episode 1

    Sew In The Know: Episode 1
    Jun 26 2026

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    In this first episode of Sew in the Know, Ellie Threadwell kicks things off by talking about what's happening right now in the sewing and embroidery industry — including BERNINA University 2026, one of the biggest dealer events of the year, happening this week in New Orleans.

    Ellie shares her thoughts on where the industry is headed, what all the new machines and tools are really telling us, and why "new" doesn't always mean "necessary."

    She also gets into stabilizer — not just what it is, but how to actually think about it. Because there's a big difference between buying stabilizer and understanding it.

    This is episode one. Go easy on her.

    If you have questions, comments, or topics you want covered on the show, leave them in the comments below.
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    8 min
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