Most marketing KPIs will tell you you’re “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that actually moves people to action?

In this episode, Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach. You’ll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that don’t convert. If you’ve been doing “all the right things” but can’t tell what’s truly working, this one will sharpen your instincts fast.

Resources

The Michelle Warner

Networking That Pays

Free Workshop

Previous Episodes

You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.

Resources

The Michelle Warner

Networking That Pays

Free Workshop

Previous Episodes

Have you ever heard something that stuck with you because it exposed a truth you couldn’t ignore? In this episode of Sequence Over Strategy, Michelle Warner explores “positive haunting” - the art of saying something so clear and accurate that it changes how people see their own behavior.

She explains why being helpful and informative isn’t enough in relationship marketing, especially early on, and why real impact comes from smart comparisons that reveal what someone has been missing all along.

Resources

The Michelle Warner

Networking That Pays

Free Workshop

Previous Episodes