Building strong business relationships shouldn’t feel like asking someone to go on a Caribbean vacation the day after you meet them. So why do so many of us treat networking that way?

In this episode, Michelle breaks down the four stages of relationship building - scouting, connecting, collaborating, and compounding - and explains how to move relationships forward without rushing into a big ask or getting stuck in endless small talk.

Resources

The Michelle Warner

Networking That Pays

Relationship Funnel Bootcamp

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Fast growth can look like success right up until you realize you’ve built a business you don’t actually want.

In this episode, Michelle breaks down why small business growth shouldn’t look like a hockey stick and why a slower, more intentional “switchback” path can lead to something far more sustainable. She talks about the lessons we miss when we move too quickly, how relationship marketing fits into that bigger picture, and why knowing which stage you’re in can help you keep moving without chasing quick wins that don’t actually get you anywhere.

Resources

The Michelle Warner

Relationship Funnel Bootcamp

Previous Episodes

You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode replay, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.

Resources

The Michelle Warner

Networking That Pays

Free Workshop

Previous Episodes