This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon.

Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data.

Expect insights on first party data, brand building, and the smart ways to use email marketing to support Amazon growth. Jake also shares his most expensive mistake in marketing and a few strong opinions about Bohemian Rhapsody and Dubai.

🎧 A must listen for anyone running or supporting an e-commerce brand that sells on Amazon.

#newsletters #crm #emailmarketing

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This week on Send Better Emails, Jamie and James sit down with Nathan Lomax, co-founder of Quickfire Digital, a leading Shopify agency.

Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ecommerce are bringing the community together, and what he has learned helping brands grow online. He also talks about launching Snoop Boutique with his fiancée and what it taught him about running a brand from the other side.

You will hear Nathan’s take on what makes great Shopify stores, how to manage time across multiple projects, and why conversational commerce will define the next wave of ecommerce growth.

🎧 Perfect for ecommerce founders and marketers who want to understand how to scale a Shopify store the right way.

Quickfire Digital: https://www.quickfiredigital.com/

Snoop Boutique: https://snoop-boutique.co.uk/

#newsletters #crm #emailmarketing

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This week on Send Better Emails, Jamie and James are joined by Dan McClen, an accountant who became an entrepreneur and built and sold two successful e-commerce brands.

Dan shares how he grew Solace Jewellery from a small side project into a seven-figure business before selling it and taking over Attacus Cycling, which he turned around from a loss to steady growth. He now runs Ecom Coach, helping store owners build profitable and sustainable ecommerce businesses.

In this episode, Dan talks about why knowing your numbers matters more than chasing trends, how great customer service builds loyal customers, and why focusing on the basics is the real secret to growth.

🎧 A must-listen for ecommerce founders who want to scale profitably and send better emails.

Ecom Coach: https://ecomcoach.io/

#newsletters #crm #emailmarketing

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After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday.

In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics.

Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit send.

👉 Follow for more episodes on growing, segmenting, and sending better emails.

#newsletters #crm #emailmarketing

Send Better Emails

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LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value.

This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention.

Sounds fun, right?

Takeaways

• Targeted emails can significantly impact engagement and retention.
• Small segments can yield high value in email marketing.
• Personalised content fosters a sense of belonging among subscribers.
• Understanding customer behaviour is key to effective segmentation.
• B2B examples show the power of tailored newsletters.
• E-commerce brands should focus on high-intent browsers.
• Segmentation is viable even for small email lists.
• Building relationships through email enhances customer loyalty.
• Effective email marketing is about understanding and engaging your audience.

#newsletters #crm #emailmarketing

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VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails, Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re an email marketer.

They also share a big update on Secret Norwich, their experimental local newsletter: how it grew past 9,000 subscribers in just six months, why paid ads didn’t kill engagement, and how they’re about to launch a premium tier with extra history, community perks, and real revenue potential.

👉 Hit follow so you don’t miss the next update.

#newsletters #crm #emailmarketing

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VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

A quick mini episode for you: the hidden benefit of writing newsletters.

We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserve to be spoken about.

Jamie and James dive into one here - give it a listen.

#newsletters #crm #emailmarketing

Send Better Emails

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If you've got an old email list that has been sitting dormant, you can't just go wild and start sending emails to it again.

There are a few steps you need to follow.

Luckily, James and Jamie cover everything you need to know in this episode.

#newsletters #crm #emailmarketing

Send Better Emails

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SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184