How Amazon Sellers Can Build Real Customer Relationships | EP41
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How Amazon Sellers Can Build Real Customer Relationships | EP41
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This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon.
Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data.
Expect insights on first party data, brand building, and the smart ways to use email marketing to support Amazon growth. Jake also shares his most expensive mistake in marketing and a few strong opinions about Bohemian Rhapsody and Dubai.
🎧 A must listen for anyone running or supporting an e-commerce brand that sells on Amazon.
#newsletters #crm #emailmarketing
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