In Episode 2, we’re diving into one of the most important—and emotional—parts of selling your home: pricing it the right way from day one.

We’ll talk through why your home’s list price isn’t just a number, but a powerful marketing tool that shapes buyer interest, momentum, and negotiating power. I’ll walk you through how a Comparative Market Analysis really works, why price-per-square-foot is only part of the story, and how the first two weeks on the market can make all the difference in your final outcome.

I’m also joined by Misty George of EXIT Realty Shoals, one of the most experienced agents in our office, as we react to some of the funniest—and most common—pricing excuses sellers use. You’ll laugh with us, but you’ll also come away with a clearer understanding of what really drives value in today’s market. And of course, we’ll finish up with another Neighborhood Spotlight — this week we’re highlighting River Road Acres, brought to us by Lucy Swindle of Modern Market Real Estate.

This episode is all about helping you price with confidence, avoid costly mistakes, and position your home to sell strong from the very beginning.

🔗 For resources, pricing tools, and more neighborhood reports, visit sellingintheshoals.com

In our very first episode, we’re laying the foundation for what this podcast is all about: giving homeowners in Northwest Alabama the step-by-step guidance they need to sell their homes with confidence.

I sit down with Ronnie and Kellie Bowling, owners of EXIT Realty Shoals, to talk about the heart behind our brokerage and what makes our team different in serving the Shoals community. Plus, Pam McKinney Bush brings us our very first Neighborhood Spotlight, shining a light on what makes one local community stand out.

This episode is your introduction to the voices, the resources, and the mission of Selling in the Shoals. Whether you’re planning to sell soon or just curious about the process, you’ll find practical insights, local expertise, and plenty of encouragement to make your next move a successful one.

🔗 For resources, guides, and more neighborhood reports, visit sellingintheshoals.com