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Pricing your home correctly

Pricing your home correctly

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In Episode 2, we’re diving into one of the most important—and emotional—parts of selling your home: pricing it the right way from day one.

We’ll talk through why your home’s list price isn’t just a number, but a powerful marketing tool that shapes buyer interest, momentum, and negotiating power. I’ll walk you through how a Comparative Market Analysis really works, why price-per-square-foot is only part of the story, and how the first two weeks on the market can make all the difference in your final outcome.

I’m also joined by Misty George of EXIT Realty Shoals, one of the most experienced agents in our office, as we react to some of the funniest—and most common—pricing excuses sellers use. You’ll laugh with us, but you’ll also come away with a clearer understanding of what really drives value in today’s market. And of course, we’ll finish up with another Neighborhood Spotlight — this week we’re highlighting River Road Acres, brought to us by Lucy Swindle of Modern Market Real Estate.

This episode is all about helping you price with confidence, avoid costly mistakes, and position your home to sell strong from the very beginning.

🔗 For resources, pricing tools, and more neighborhood reports, visit sellingintheshoals.com

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