After years as a product leader in tech, Fabrice found himself at an unexpected crossroads: a layoff.

Instead of searching for another tech role, he took a risk he’d quietly dreamed about for years — starting a food business centered around traditional French butter cookies.

In this episode, we unpack:

• How he evaluated financial and emotional risk before making the leap
• The surprising economics of running a food business
• Why his first product wasn’t his final product
• The power of marketing and storytelling in building demand
• How AI tools now power everything from operations to content
• What it really means to “fail fast” outside of tech

This is a story about identity, reinvention, and courage — about choosing passion without abandoning discipline.

If you’re navigating your own second act, this conversation will resonate deeply.

Keywords: entrepreneurship, food startup, product launch, AI in business, marketing strategy, startup journey, business pivot, personal growth