Twenty episodes in. Tiny numbers. Nothing happening. Sound familiar?

You probably started wrong. And here is exactly how to fix it.

There is a brutal truth nobody talks about in the coaching and consulting world. The best people in the room are almost never the most visible ones. They are brilliant, experienced, genuinely transformational, and completely invisible beyond a small handful of clients.

Jason Croft has spent 34 years in media figuring out how to fix exactly that. And the answer is not what most people think.

Most coaches start a podcast the wrong way. They pick a fun name, interview whoever says yes, obsess over download numbers, get discouraged around episode twenty, and quietly let it die. Jason has watched it happen hundreds of times. And every single time, the problem started before the first episode was ever recorded.

In this episode, Kel and Jason break down why podcasting is not a content play - it is a pipeline play, and why that one mindset shift changes absolutely everything. Jason walks through who your guests should actually be, why your ideal client and your ideal guest are almost always the same person, and how to structure every episode so that even a tiny audience can turn into real revenue fast.

He also unpacks his market gravity framework, the five forces that pull ideal clients into your orbit without you chasing a single one of them, and explains what it actually means to go from unseen expert to inevitable choice.

If you have been sitting on a podcast idea, or quietly wondering why the one you started is not working, this episode is going to be uncomfortable in the best possible way.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 01:33 - What 34 years behind the camera teaches you and the one tool that makes brilliant experts impossible to ignore
• 4:30 - Why your podcast should be closing deals from episode one and the two decisions that determine whether it does
• 9:20 - The five force framework that turns invisible experts into the inevitable choice in their space
• 13:00 - Why most podcasters quit one episode too early and why four engaged listeners beat a million passive ones
• 16:11 - The one question you must answer before you record a single word or risk wasting every episode that follows

WHERE TO FIND JASON CROFT

• Website: https://thejasoncroft.com/
• Facebook: https://www.facebook.com/thejasoncroft/
• LinkedIn: https://www.linkedin.com/in/thejasoncroft/
• Instagram: https://www.instagram.com/thejasoncroft/
• YouTube: https://www.youtube.com/@MediaLeads

Book a Strategy Session

If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business.

👉 Book your strategy session: https://productivityhub.tech/

Connect with Kelvin Holliday:

1. Facebook: https://www.facebook.com/Transformationalhub
2. LinkedIn: https://www.linkedin.com/in/kelvinholliday/

You’re running traffic, getting clicks but your funnel just isn’t converting?

In this episode of Scale to Freedom, Kel Holliday sits down with funnel expert Pankaj Sharma of Funnel Pandit to unpack the funnel mistakes quietly killing your sales and why most business owners are unnecessarily overcomplicating something that should actually be simple.

They dive into why “ugly” funnels outperform some of the pretty ones, the biggest mistakes business owners make when building funnels, and how clarity and trust matter far more than flashy design or complicated automation.

If you’re feeling overwhelmed by the endless stream of tools, platforms, AI promises, and “must-have” tech, this conversation will help you cut through the noise and focus on what really drives conversions.

Kel and Pankaj also unpack the role of automation, why AI should support humans (not replace them), and the mindset shift that turns complexity into simplicity so you can scale without creating more overwhelm.

This episode is a wake-up call for business owners chasing shiny tools instead of sales.

Listen in and learn how to build funnels that actually convert, without the complexity.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 05:06 – The funnel mistake business owners keep making (without realising it)
• 06:07 – Why “better looking” doesn’t always mean better converting
• 07:35 – The underused system feature that could be costing you sales
• 09:05 – What’s actually working in funnels right now (and what’s starting to fall flat)
• 10:26 – Where automation helps, and where it quietly hurts your business
• 16:01 – The mindset shift that makes growth feel simpler, not harder
• 17:53 – How to stay focused on what you do best without drowning in tech
• 21:51 – Why clarity matters more than strategy when it comes to long-term growth

Book a Strategy Session

If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business.

👉 Book your strategy session: https://productivityhub.tech/

Connect with Kelvin Holliday:

1. Facebook: https://www.facebook.com/Transformationalhub
2. LinkedIn: https://www.linkedin.com/in/kelvinholliday/

Most people are approaching podcast guesting completely wrong.

They show up, answer some questions, drop a free gift, and wait. Steve Brossman watched that play fail over and over again, so he built something different. Something that took him from zero to six figures in ten months, running on two hours a week, without a show of his own.

In this episode of Scale to Freedom, Kel sits down with sales strategist Steve Brossman to talk about why podcast guesting is the single most powerful trust-building tool in the AI era, and why almost nobody is using it properly.

Steve has spent decades figuring out how to make buying feel like the most natural thing in the world. He started with his back against the wall. Opening a health club in 1983 with interest rates at 17.8% and his parents' house on the line, he had to master sales or lose everything. What he built out of that pressure has stayed relevant through every shift in business, marketing, and technology since.

In this conversation, he shares the mindset shift that changes how you approach every single appearance, the framework that helped one of his clients make twelve thousand dollars before an episode even recorded, and why in a world flooded with AI-generated content, the businesses that win will be the ones that know how to build something AI can never replicate.

This one will change how you think about every conversation you have.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 01:41 - The survival lesson that built a sales philosophy worth millions
• 05:13 - Why successful people are often the least free (and what to do about it)
• 07:46 - How Steve went from zero to six figures in ten months without a podcast of his own
• 12:37 - The Holy Trinity that makes trust transfer instantly to a brand new audience
• 15:44 - Why being the prize beats being the professor every single time
• 18:55 - The thirty second story framework that makes clients chase you
• 22:51 - The four Ps that turn one podcast appearance into four revenue streams

In an era where AI can replicate content but cannot replicate connection, the businesses that win will be the ones that invest in real relationships with real people.

Podcasting done the right way is one of the fastest paths to that.

Resources

The PodGuest Profits Leverage Pack: https://stevebrossman.com/podguestprofits-Leverage-pack

ABOUT STEVE BROSSMAN

Known as The Sales Innovator Steve is a 9 Times Amazon #1 Best Selling Author in Marketing and Sales.

Steve has spoken in 15 countries to over 65,000 coaches, trainers and professionals and has over 20 years’ experience in Television and Videos including hosting and producing Network TV Shows and has been an Executive Producer for Warner Bros.

He has created several 6 and 7 figure multi-national businesses of his own including inventing, marketing and selling 4 million units of an environmental product into 26 countries.

Steve works with Entrepreneurs through to Enterprise level organizations as his Micro Sales Enablement Strategies are universally adaptable.

He also gets invited to hang out with and mastermind with international leaders.

WHERE TO FIND STEVE BROSSMAN

• Website: https://stevebrossman.com/

Book a Strategy Session

If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business.

👉 Book your strategy session: https://productivityhub.tech/

Connect with Kelvin Holliday:

1. Facebook: https://www.facebook.com/Transformationalhub
2. LinkedIn: https://www.linkedin.com/in/kelvinholliday/