Sally Edwards: Heart Zones
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Sally Edwards: Heart Zones
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Heart Zones is a fitness technology, education, and training company headquartered in Sacramento. It was founded in 1993 by CEO Sally Edwards (author of 25 books!), a Hall of Fame triathlete and serial entrepreneur who previously co-founded the Fleet Feet athletic shoe chain in 1976. Edwards recently took the time to call Malcolm and discuss how creativity affects her health, work and personal life.
Topics include; The American College of Sports Medicine, cross-training, heart rate monitors, FitTech, Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi, marathons, metabolic well-being, serial entrepreneurship, social and emotional learning (SEL), triathlons and zone methodology. Edwards encourages everyone to try doing something new for the first time...and also to have a great life.
*Recorded March 2026 on the phone between Oregon and California.
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CREATIVITY IS THE CURE is a podcast about how creativity influences people in their daily lives and work. In each episode, Malcolm Moore interviews fascinating people of diverse ages, cultures, spiritualities, and professions. For more info, go to www.creativityisthecure.org.
