Rebecca Gebhardt is a successful author, speaker, and trainer that has built a successful business helping to elevate sales leaders. In this episode she shares her sales origin story and how she overcame early struggles and doubts. She has advice for aspiring sales leaders and her story from her humble start selling books door to door to running a successful business is an inspiration for those interested in a sales career.

When we engage with potential prospects in a sales cycle, there are 3 key things we need to understand: why anything, why now, why us. Too often salespeople rush into Why Us, trying to explain to a prospect why we are the best choice for them. The best of the best follow a more structured model, understanding first why the prospect would do anything, then understand why is now the best time, all before presenting the case for why they are best to solve it. In this episode I give some tips on how to prepare for an execute a sales call in the most effective manner.

Lyle Smith - owner of the Marketing firm Nymblesmith and author of the new book Why Yellow Matters shares his personal story and journey in how he became associated with Brand Storytelling. Everywhere we go in life as salesperson, parent, spouse, business owner, candidate, or any other role we play, story telling is important. Lyle shares his journey from beat writer at a NJ Newspaper to Marketing Agency writer to Business Owner and now Author. Much to learn in here about the importance of focus, specificity and finding your niche.