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The back-to-school season isn't just for students—it's the perfect time for businesses to refocus and strategize for year-end success. Seasoned sales expert Evan Polin and marketing strategist Craig Andrews reveal the playbook for maximizing your Q3-Q4 performance when summer distractions fade and serious business resumes.

We dive deep into the critical task of pipeline review, teaching you how to perform an honest "autopsy" of your year-to-date sales performance. Discover why successful businesses maintain pipelines four times larger than their revenue goals and how this cushion ensures hitting targets despite normal sales attrition. Learn to distinguish between real opportunities and wishful thinking in your pipeline—because as Evan bluntly states, "wishing and hoping aren't strategies."

Marketing success hinges on message clarity and audience understanding. With attention spans lasting mere seconds, your ability to immediately address pain points determines whether prospects engage or ignore you. Craig reveals why "it's not the marketing that stinks, it's your message," and provides tactical advice for crafting compelling communications that speak directly to what matters most to your audience: "What's in it for me?"

The episode delivers actionable strategies for evaluating performance data, recalibrating sales activities, simplifying marketing campaigns, and planning your calendar for remaining industry events. We outline step-by-step approaches to ensure your sales and marketing efforts align perfectly for maximum impact during the critical year-end period.

Don't wait until December to realize you're behind on goals. Implement these proven strategies now to position yourself not just for a strong finish to this year, but for a powerful start to the next. Connect with us on LinkedIn to continue the conversation, and remember—stop cramming for business success and start following the playbook.

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What if the path to sales and marketing excellence was hiding in your favorite summer pastimes? Evan Polin and Craig Andrews reveal powerful business strategies inspired by golf, baseball, and pickleball in this thought-provoking episode.

Golf isn't just about swinging clubs—it's a masterclass in preparation and customized strategy. Like selecting the right club for each hole, successful sales professionals choose the perfect approach for each prospect. The "platinum rule" of treating others how they want to be treated becomes your green-reading guide, helping you understand whether your prospect values results, relationships, or a specific communication style.

Baseball's greatest lesson? Consistency beats occasional brilliance. While everyone loves watching home runs, the player who reliably hits singles and draws walks creates more scoring opportunities. Similarly, steady prospecting and reasonable conversion rates typically outperform the hunt for blockbuster deals. A baseball player batting .300 is exceptional—and sales professionals should recognize that similar success rates can lead to tremendous results with sufficient volume.

The newest sporting sensation, pickleball, teaches agility and responsiveness. In today's digital marketplace, prospects expect immediate attention when showing interest. Like a pickleball player anticipating their opponent's next move, sales teams must be prepared to respond promptly when opportunity knocks, or risk losing business to more responsive competitors.

Throughout the episode, Evan and Craig emphasize the importance of metrics-driven improvement. Whether tracking your golf handicap, baseball batting average, or sales conversion rate, data reveals improvement opportunities and enables strategic adjustments.

Ready to transform your approach to business development? Listen now to discover how sports psychology and strategy can elevate your sales and marketing performance. Subscribe for more insights, and follow us on social media for bonus content that will help you outperform the competition.

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The halfway point of the year often sneaks up on us—one moment we're setting ambitious goals for January, and suddenly we're staring down July, wondering where the time went. This critical juncture demands honest reflection: Are you on track to hit your annual targets, or do you need to recalibrate?

Evan Polin and Craig Andrews deliver a masterclass in mid-year sales strategy assessment with their "Summer Break, Time for Sales Tune-Up" episode. They break down four essential areas every sales professional needs to evaluate now: messaging effectiveness, pipeline reality, CRM optimization, and skills development. The summer months—with fewer networking events and client meetings—create the perfect opportunity for this strategic reset.

When examining your messaging, the focus shouldn't be on creativity but consistency. As Polin emphasizes, "If something's working, how can we double down, triple down?" This data-driven approach eliminates the common sales tendency to chase shiny new tactics when existing strategies are already proving effective. Similarly, your pipeline requires brutal honesty—are you hanging onto opportunities from last November simply because removing them feels uncomfortable? The hard truth: "I have worked with very few people who get paid on what's in the pipeline. Almost everybody only gets paid when somebody becomes a client."

The podcast also tackles CRM maintenance (suggesting monthly check-ins) and the importance of continuous skills development. Just as elite athletes never stop training, sales professionals must regularly sharpen their fundamentals—from elevator pitches to referral conversations—to stay competitive. This summer tune-up isn't merely administrative; it's the strategic reset that positions you for accelerated success when business activity intensifies after Labor Day.

What one thing will you implement before summer ends? Share in the comments for some public accountability—studies show you're more likely to follow through once you've stated your intentions!