In this episode, Melinda sits down with Gavin Coyle, founder of Coyle Group, joining from Ireland, to talk about what it really takes to build a strong, efficient service business that lasts.

Gavin brings 25 years of experience in health and safety across power generation, wind energy, utilities, and engineering, plus a sharp business brain shaped by real life lessons. This is a practical conversation about building the right systems, setting boundaries, and using innovation (especially AI) to remove bottlenecks instead of adding more people and more chaos.

What you will hear in this episode

• What Coyle Group does and why the market demands high-level, project-based health and safety leadership
• Why Gavin wrote Workplace Safety on a Budget, and the truth that “good safety” does not have to mean big spending
• A simple but powerful belief: Good safety is good business
• Lean principles in plain language, and how Toyota’s thinking applies far beyond manufacturing
• Why small teams can run big operations when roles are clear and waste is removed
• The biggest early business lesson Gavin learned watching his father’s business: know your numbers and protect cash flow
• Why niching down creates a “moat” and helps you avoid competing as a commodity
• How to think about premium markets, and why low-end mindset clients drain teams over time
• Innovation with purpose: why the wrong software can become a time-sucking monster
• Why AI is different and how it can remove admin burden when used correctly
• A game-changing example of AI in trades and construction: faster quoting, clearer scope, and fewer delays
• The most underrated strategy in business: old-school conversations with your team (no surveys, no fluff, just straight talk)
• The hidden risk most owners ignore: your best people getting “poached” because standards and culture slip
• Gavin’s advice for 2026: build crisis readiness, create “gates” that protect the business, and maintain a living risk register

Key takeaway

If your business feels stuck, it is usually not a “motivation problem.” It is a systems problem. Fix the system, reduce waste, and use AI to remove busywork so your people can do real work.

Links Mentioned

Gavin Coyle’s book: Workplace Safety on a Budget https://bit.ly/3Z04eeR
Gavin’s podcast: https://www.imthegaffer.com/
LiveSwitch, a real-time video communication platform: https://join.liveswitch.com/gavincoyle
Hustro, the safety software tool link: https://www.hustro.com/gavin
Safety Hub (free templates and weekly alerts): https://www.etsy.com/shop/GavinCoyleSafety

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