If you need my help building your SaaS - whether it’s a complete roadmap or instant developer access, just go to this link: https://saasmastery.com/?video=e_mKQEtT1xI

Or prefer a one-off advisory call? Here's my calendar:
https://www.saasmastery.com/call?video=e_mKQEtT1xI

Workbook from this video:
https://pages.saasmastery.com/service-to-saas-blueprint?video=e_mKQEtT1xI

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Generic SaaS ideas are crowded

The real opportunity is building software around problems you already understand.

In this video, I share a complete framework for turning a service business into a million-dollar SaaS.

You’ll learn:

0:00 - Intro
0:25 - Service to opportunity
4:59 - How to extract SaaS ideas from your agency or service business
12:36 - Validating SaaS idea 16:34 - Building a SaaS prototype
21:17 - Pre-selling a SaaS product to early adopters
22:11 - Building an MVP that’s ready for real users
23:37 - How to choose the right developers for your SaaS
26:42 - Getting the first 100 SaaS customers with a simple Go-To-Market Strategy
33:37 Ending

This guide is made for service business owners, consultants, agency owners and operators who want to transform their expertise into a scalable SaaS business.

• (00:00:00) - Service-to-SaaS
• (00:01:01) - How to Build a Service-based SaaS
• (00:01:47) - Why we're building a SaaS business instead of a Service
• (00:03:09) - Why Service Businesses Can Build a Successful SaaS
• (00:04:59) - How to Find a Profitable SaaS Idea
• (00:06:25) - The 3 Most Important SaaS Patterns
• (00:08:38) - How to Go From B2B Sales to Strategic Sales
• (00:10:27) - How To Build a SaaS Startup
• (00:12:36) - How to Validate Your Idea (
• (00:14:42) - How To Validate Your SaaS Idea
• (00:16:28) - How to Build a Prototypal in 3 Steps
• (00:19:25) - How to Build a Million-Dollar Startup From Day 1
• (00:23:33) - How to get your MVP built and scale.
• (00:24:34) - Finding the Right Developers for Your SaaS
• (00:26:50) - How to Scale Your Startup to 100 Customers in 5 Steps
• (00:29:00) - How to Build a Winning Messaging Campaign in 2 Steps
• (00:29:36) - 3 Creative Ways To Reach Out To Early Adopters
• (00:32:32) - How to Build a Million-Dollar SaaS from Start

Launch your MVP in 2-6 months: https://www.saasmastery.com/call

The lean startup dogma says build an MVP fast, iterate, find product-market fit. But that advice is outdated and costly for non-technical founders in 2025. This video exposes why 90% of MVPs fail or stall, how iteration costs kill bootstrapped SaaS during the "Long Slow Ramp of Death," and what to do instead: the Minimum Viable Offer framework with a working prototype to pre-sell and validate before the full build. Real examples from Slack, Airbnb, and Atlassian, plus the roadmap that turns raw SaaS ideas into launched products in 2-6 months

• (00:00:00) - Why 90% of MVPs Fail
• (00:01:49) - Why Most MVPs Fail and Why They're Not Worth It
• (00:07:10) - Non-Technical Software Founders: What They Need to Know
• (00:08:41) - The broken MVP model

Non‑technical CEOs don’t fail for lack of code, they fail for lack of control. This video breakdown how to manage a tech team, from grooming a backlog that kills developer idle time to separating Product Lead vs Tech Lead so every sprint ships value on schedule. If hiring is stalled or junior devs are slowing everything down, this playbook also covers force‑multiplier hiring, quarterly fractional CTO audits, and a simple system to maximize engineering velocity and hit MVP timelines.

• (00:00:00) - How to Manage a Dev Team on Time
• (00:02:33) - Hiring a Junior Developer is Stupid
• (00:04:39) - 3 Mistakes All Tech Companies Make
• (00:07:21) - 3 Tips for Non-Technical Founders
• (00:11:51) - The 5 Biggest

Building a SaaS as a non-technical founder? You’re probably one decision away from burning months of time, thousands of dollars, or a painful chunk of equity. In this episode, we break down the most common non-technical founder SaaS mistakes we see over and over again—from choosing the wrong tech lead to building in silence, over-engineering too early, and falling in love with software instead of the business. If you want to avoid the traps that quietly kill most SaaS startups before they ever get traction, this is a must-listen.

• (00:00:00) - 5 Mistakes All Non-Technical Startups Make
• (00:00:52) - 7 Startup Mistakes You're Making
• (00:03:57) - The Tech Lead Nightmare
• (00:05:12) - The 2 Biggest Mistakes Startup Founders Make
• (00:06:56) - 3 Mistakes of Over Engineering and Under Engineering
• (00:09:41) - 3 Reasons Why You're Building Something Nobody Will Want
• (00:11:31) - 3 Mistakes All Startups Make
• (00:13:46) - 5 Most Common Mistakes First-Time SaaS Founders Make

Most non-technical founders burn cash on development teams or give away half their company. I’ve helped dozens avoid this trap using a completely different approach. In this video, I breakdown the 5-step framework that gets you paying customers before you write a single line of code. From problem validation to hiring developers - this is the exact playbook that works.