Search is changing faster than ever. In this episode, Lane Houk dives deep into the seismic shift from traditional Google rankings to AI-driven answers — and how this transformation is rewriting the rules of online visibility. You’ll discover why most businesses are already invisible in AI-powered search results, what’s driving this change, and how The SPARK Framework™ provides the first unified roadmap to dominate across all major AI and answer engines. Packed with real-world examples, expert insights, and actionable strategies, this episode is your playbook for thriving in the new age of AI search.

Listen now to learn:

• The truth about the decline of “10 blue links” and what’s replacing them
• How AI platforms like ChatGPT, Claude, and Perplexity are influencing buying decisions
• The five pillars of The SPARK Framework™ and how they work together to create AI search dominance
• Practical steps to prepare your brand for the future of online discovery

⚡ The AI Revolution is HERE - And Your Business is Probably Invisible

Remember when you used to Google 10 different queries to research a major purchase? Yeah, your customers don't do that anymore either.

Join Lane Houk, the founder of Signal Genesys™, SEO Success Academy™, and Franchise AiQ™ as he breaks down the rapid shift to AI-driven information gathering and reveals why most businesses are completely missing out on this massive change in consumer behavior.

This isn't theory - this is happening RIGHT NOW. Companies implementing the SPARK Framework™ are dominating their industries while competitors wonder where their customers went.

You'll Learn:

• How fast consumer search behavior is actually changing (it'll shock you)
• Why being invisible to AI means being invisible to customers
• The complete SPARK Framework™ methodology overview
• Real case studies of businesses winning in the AI economy

Stop playing catch-up. Start leading.

AI-powered answer engines like ChatGPT, Google AI Overviews, Perplexity, and Claude are changing the rules of search. In this episode, Lane Houk breaks down The SPARK Framework™ — the proven system for moving your business from invisible to indispensable in the AI era. You’ll get a clear overview of the five pillars (Semantic Optimization, Platform Authority, Answer Readiness, Relevance Signals, and Knowledge Integration) and learn why “AI citation” is now the ultimate competitive advantage. Lane also answers the most common questions about how AI search differs from traditional SEO, the unique challenges for different industries, and what it takes to achieve long-term dominance. If you want to be the source AI trusts — and cites — this is your roadmap.

The search landscape is undergoing its most dramatic transformation in over two decades. While Google still processes 14+ billion searches daily, AI answer engines like ChatGPT (1 billion daily messages), Perplexity (780 million monthly queries), and Google's AI Overviews are fundamentally changing how people find information—and how businesses get discovered.

In this foundational episode, we explore why traditional SEO is no longer enough and introduce the critical concept of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). As AI platforms increasingly provide direct answers instead of link lists, businesses face a stark reality: get cited by AI systems or become invisible to your future customers.

Discover the SPARK Framework—the comprehensive five-pillar system designed specifically for achieving AI search dominance across ChatGPT, Google AI Overviews, Perplexity, Claude, and emerging AI platforms. We'll examine why 60% of searches now end without clicks, how AI citation rates are 150+ times higher than traditional search results, and why some businesses are already seeing 50% drops in organic traffic.

Whether you're a business owner, marketing professional, or digital strategist, this episode establishes the urgent need for AI search optimization and introduces the systematic approach that transforms businesses from invisible to indispensable in the age of AI-powered answers.

Key Topics Covered:

• The collapse of traditional search behavior and click-through rates
• How AI answer engines are reshaping customer discovery
• Introduction to the SPARK Framework for AI search dominance
• Why businesses must optimize for citations, not just rankings
• The competitive advantage window that's rapidly closing

This episode sets the stage for understanding why AI search optimization isn't just an opportunity—it's a survival imperative for businesses that want to remain visible to their customers in the age of artificial intelligence.