S3E150 - Facebook vs Linkedin - Where Should RE Professionals Focus
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S3E150 - Facebook vs Linkedin - Where Should RE Professionals Focus
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The meeting focused on discussing social media platforms for real estate professionals in 2026, specifically comparing Facebook and LinkedIn. Rolando and Yardell agreed that Facebook is currently more active for real estate investor communities due to its group features and real-time deal discussions, while LinkedIn is better for building professional relationships and long-term brand authority.
They recommended a combined strategy using both platforms, with Facebook prioritized for lead generation and deal-focused content, and LinkedIn for professional positioning and relationship building. The discussion also covered the importance of video content across platforms, with YouTube noted as a powerful long-term pipeline builder due to its integration with Google search.
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