S2E27: The Hidden Signals of Membership Retention
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S2E27: The Hidden Signals of Membership Retention
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In this episode of Decoding Membership, host Michael Skiados, MBA, CAE, CEO of the National Association of Professional Insurance Agents, leads a conversation on what really drives membership retention after renewal. Alongside expert panelists Nathan Chamberlain, CAE, Heather Harris, Ph.D., and Brittany Lancor, the discussion focuses on post-renewal engagement, behavioral signals, and how associations can use data, psychology, and smart design to keep members connected.
Topics include behavioral segmentation, onboarding after renewal, recognizing early signs of disengagement, and using both high-touch and low-touch strategies effectively. This episode offers associations a fresh, actionable perspective on how to move beyond transactional renewals and build deeper member loyalty.
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